Early-Bird Discount $97  $37

Still using AI just for content?

"If You Use AI The Same Way As Everyone Else You'll Sound Like Everyone Else!"

(Stop Marketing Like a Clone - Start Getting Paid!)

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A $97 $37 fix for “I sound like everyone else” - use AI to stand out, not blend in, and lock in a position buyers remember...

...that you can start today using the included Private GPT

I tested this on my own content and (embarrassingly) it beat me on conversions and increased my revenue!

The real reason your stuff isn't selling?

AI has made creating easy - and made everyone sound the same. 

If people can’t tell 'why you?' in one line, they just won't click. 

Here's how you can tell if there's something wrong:

Your emails and pages read 'fine'… but they could be anyone’s.

You’ve used AI for speed, not strategy, and it's damaging your business

Pricing, audiences, and offers just feel like guesses.

Any clicks you DO  get lead nowhere, especially not sales.

You’re creating more than ever… with fewer sales than ever.

Your offers feel like every other thing out there

Well I think I can help...

"here's How to use aI to build an online business that is totally unique'

(Welcome to the AI strategy I use in my own business)

Introducing Tony Shepherd's 

"Cracked Mirror Strategy"

A 64-Page PDF publication that does two things your revenue depends on:

Two Key Points:

1. Pins your position in the market so people “get you” in a sentence, and you have a defined business model

2. Use AI differently so your emails, pages, and offers stop blending in and start getting bought.

You’ll still use AI - just not like everyone else.

'Cracked Mirror'...WTF?

Yeah well I needed a name that was a bit different LOL

But there's a better reason...

A perfect mirror gives you a neat reflection. 

Which is the problem. 

It reflects exactly what the rest of the niche is already doing - an identical copy of what isn't working for 90% of marketers. 

But crack the mirror and you get fragments. 

Angles, exaggerations, versions of you with teeth. 

Those versions are memorable. 

Those versions are what sell.

You won't have to perform though - I'm a quiet marketer and I aim most of my products for marketers who want to be self-sufficient, faceless and thoughtful.

You’ll use AI to build the exact business that is right for you, then build products, funnels and prices that only make sense coming from that voice.

Here's what you'll walk away with:

A one-line position buyers believe in (and repeat buy).

Offers that get clicked, not scrolled past - names, angles, CTA's

Price confidence - you’ll know what to charge and why.

A clear funnel that fits how you work and makes sense to buyers.

A simple fast way of setting it up.

Put simply you're using the same AI everyone has - but used in a way almost nobody does.

Including my (Actually Useful) BONUS

The “Cracked Mirror GPT"
(Included in Early-Bird Discount)

A private GPT for buyers. I 'taught' it the entire Cracked Mirror strategy so you can put some info about your business in...and it spits out a ready-to-go unique Cracked Mirror Strategy to implement in your business.

(Works with both free or paid OpenAI account - Instant Access Via The Publication)

How You'll Know 'Cracked Mirror' Is Working

Your emails get replied to.

Your sales pages get read (and clicked).

Repeat buyers show up because they recognise you.

Your pricing stops being awkward.

You spend less time guessing and more time seeing real results

Why is this different?

Most AI products just show you how to churn out more content. 

Cracked Mirror Strategy shows you how to become uncopyable, THEN publish. 

You’ll still use AI, but as a superpower not a bloody photocopier!

And that is pretty much the only defence left if you want to protect your business from being cloned, copied or (more likely) sinking beneath a wave of AI generic content that all looks and sounds the same.

I’m not just spouting theory either... 

I tested this AI strategy against my own calls-to-action and watched it beat me (I share exactly how inside this publication)

Bloody annoying to be honest

Also very useful. 

But as my American friends say, I 'took the ego hit'.

Then I banked the money, and did it again :)


Who's it for / not for?

For:

Writers, list owners, affiliates, product creators

Quiet / faceless marketers who want a distinct voice without 'influencer' theatrics or vibe

Anyone who can find a few spare hours to set this up


Not For:

Magic-button hunters

Anyone who's happy to keep doing things the way they currently are

Anyone unwilling to change how they use AI

What's Included

Inside this 64-page Instantly downloadable PDF, you’ll discover:

How to stop fiddling with prompts and finally know what to build next week.

How to use AI like a power tool, not a ghost-writer that scrubs out your personality.

A simple way to make buyers recognise you in three lines or less.

Why your stuff feels invisible (it’s not traffic) and what to do about it 

The calm little biz-shift that turns “busy with AI” into “banked with AI.”

What the “Lizard King” taught me about shedding a dead business skin and starting clean.

The subtle ways AI-scented copy screams “generic” (and how to stop it dead before it harms your income).

The day AI beat me on a tiny P.S....and why that annoyed me into making more money.

How a 2% conversion bump in a single line led me down this path

Why automation without an angle just automates failure.

The danger list of “wallpaper words” your buyers’ brains skip past.

What not to automate if you want to keep your edge (this matters more than you think).

The confidence trick that gets shy marketers publishing like pros...without becoming a performing seal.

Why long-form content still works incredibly well

How to sell the same offer twice without annoying yesterday’s buyers ;)

A naming approach that makes your stuff feel important

The one question you must ask before you build another $7 'thing'.

How tiny quirks out-sell bigger budgets in crowded niches.

A low-profile path for faceless marketers that still builds a loyal audience.

How to make delivery feel like an experience, not an anticlimax

How pricing can bugger up your brand, not to mention your profits

Why being memorable is more bankable than being perfect.

The mindset shift that took me from bland-and-broke to six figures (and still kept my soul intact).

How to sound nothing like the herd without shouting, swearing (much), or being deliberately controversial

The exact place to add 'flavour' so even a one-page PDF feels premium.

The quiet rebrand that doesn’t wreck your list or your sanity.

Where AI should never touch your copy...and where it absolutely should.

The one-sentence promise that helps your offers sell before you’ve built them.

How to keep AI from 'dulling your edge' while still stealing its speed.

The little price quirk that quietly lifts perceived value (and makes you memorable).

A no-drama way to test a new angle in seven days—without starting over.

Why 'more content' isn’t your problem...and what actually is.

How to get long-form attention in a short-form world (no gimmicks, just focus).

How to make buyers feel like they’re joining your world, not just grabbing a file.

A simple, repeatable way to make each email feel uncopyable.

How to build a business AI can help run...but can’t replace.

Before the Cracked Mirror Strategy:

Blurred positioning: you can’t really explain who you and and what you do in one sentence… and neither can anyone else so they don't buy

Your offers look and feel 'samey' to everyone else (who isn't selling)

You're busy, but not profitable 

You have a crap-ton of content and AI generated notes...but no clear plan for pricing, funnels, or launches.


After the Cracked Mirror Strategy:

Sharper positioning. You know exactly what you offer, who you offer it to, and even better, THEY know why they need it

Stand-out offers. 

Names/angles people remember, with clearer promises, resulting in higher conversion.

Focused execution. Finally you know exactly what you're doing. 

A much clearer, simple product path and faster decisions, so you offer more and sell more.

If AI Has Made You Faster But Not Richer, 
This Is For You

LIMITED TIME:

Early-Bird Discount Ends:

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Instant Access

Early-Bird Discount Active:   $97 $37 

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

"S.F.S. Strategy"

(Start.From.Scratch)

P.S. Most people keep doing the same old thing and wonder why nothing changes. 

The few who get results are the ones who decide to make a change. 

If you’re tired of blending in and second-guessing every move, take one small, brave step today. 

You’ll feel it the first time someone replies, “This is so you.” 

Momentum follows. Money follows. Confidence follows.

See you inside.
Any Q's just ask

TonyShepherd397@gmail.com


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