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A quick message from Tony Shepherd....

Tony Shepherd's ...

Hiya...

Some white label sellers will laugh at these figures because they're simply not the huge numbers claimed by some marketers.

I don't care, because these are genuine income figures from someone who creates and sells white label products as a bolt-on business.

(My main business is creating my own unique publications about strategy, AI and developing my own AI tools and chatbots as well as running my private community and personal consulting)

And I wanted to share how I've recently changed my approach and how I'm selling my white label using distinct, separate strategies.

This isn't anything ground-breaking, but it DOES show you what strategies work best for me - and I'm sharing full income figures, conversion percentages and exactly how to do it

The sort of info that is rarely shared by marketers, and the sort of detail that I would have loved to have when I first started out!

Here's The Story...

I've always sold white-label products as a sideline to my main business.

A side-hustle, really.

Since 2020, I've made a little over $88,000 doing this.

Over the year I release a handful of products I've written myself and offer white-label rights to them as a way of helping my readers who struggle to create their own products - and also because it's an nice payday for me - I'm a marketer right?

My white-label products are always high quality. When I start writing, I don't always know whether I'll launch something as uniquely my own product or offer it with WL rights later... so the quality is always first-class.

Then AI happened.

And I realised more and more digital marketers would be able to make their own content (regardless of quality), which would affect WL sellers — even 'side-hustle' white-label sellers like me.

So this year I decided to change my strategy a bit

As I said, since 2020 I've made around $88,000 selling WL as a side-hustle to my business.

But here's the thing...

When I implemented the strategies I'm going to show you, I made $23,262.60 in the first ten months of 2026 alone! (and it's still only November).

And that's without affiliates, WarriorPlus or complicated launches, remember.

Which means that over 26% of all the white-label revenue I've recorded since 2020 arrived in the first ten months of 2026.

Or, to make it more salesy ;)

After six years of tracking white-label rights sales through my existing ThriveCart account, I've made almost two and a half times my previous annual average in just ten months - by changing the way I price and sell them.

Sure, I've been selling white-label products for longer than that.

But I've never really taken it that seriously or tracked the strategies, the income and how well it worked until now.

So Who Is This For?

If you're already creating your own digital products, this is probably right up your street.

Especially if you've never considered offering white-label rights to them, or you've tried it but haven't made much money.

OR if you're not sure about pricing, positioning, bundling and other strategies for selling your white label

But you don't need to have an established WL business to use these ideas.

Some of the strategies work with publications you've already created. Others can be built into new products from the start.

I'll show you five different ways I've turned that content into additional revenue, with the actual figures, examples and results so you can decide which approach makes the most sense for your own business.

Greed is Good...But BadAss is Better

So - for example - if you knew the secret of how to psychologically nudge people into buying an upsell that doubled the value of each sale you made, would you do it over again?

How many times?

Would you worry about the ethics of it?

Probably not - I wouldn't - because most selling is about emotional manipulation. It happens to me all the time and I'm fine with it.

I bought a fancy Nespresso coffee maker thing recently, and I love it.

But for the life of me I can't sit down and work out WHY I bought it. I have a perfectly good coffee maker already, not to mention several cafetières and a large tub of green tea I no longer seem to drink.

Some emotional buttons were obviously pressed to make me spend hundreds on that coffee gadget and I couldn't be happier.

Yet many marketers don't see that to really make money online you need to dig a little deeper.

You need to brush away the topsoil and dig a little deeper.

Get your hands dirty

Not in any illegal or unethical way, but just in ways that finally tip the table in your favour for once.

I'm talking about finally learning to be a badass marketer

'They Are Special People'

Limited Time Offer

An important message from Tony Shepherd...

When Oregon University running coach Bill Bowerman ruined his wife's waffle maker to make 'waffle shoes' for his athletes...and then went on to co-found Nike

He did it by doing things in a way that were NOT industry standard.

In a way that experts said would not work.

But you don't have to be Nike to put something into place that can change your life around very quickly.

For EVERY size of business, 'dangerous ideas' can work with frightening effectiveness and fast profitability as you'll find out soon.

But first...

The Pig Story

My grandad was a drinker.

What we’d call an alcoholic these days.

He saw me just once (when I was 3 months old so I never really met him) but I’m glad he did, then he died.

During WW2 he was a miner for a while, which was a reserved occupation so he didn’t get called up into the army immediately. Although he did join up later.

Just before the war started he was drunk in the pub chatting to a bunch of people he had never met before.

Much later my Grandma heard him fumbling with his keys trying to get into the house after a shedload of beer.

She opened the door and glared.

He said ‘I had the chance to buy a pig’

She said ‘Well that would have been bloody stupid, Thank God you thought better of…..’

Then she stopped as she heard an oink come from the darkness behind her husband.

Both my grandad and the pig spent the night in the shed.

When war broke out and meat rationing hit the UK my Grandad sold the pig through the black market and made enough money to put a deposit down on a small shop - a business they ran successfully for years.

Some years after the war (same pub, same amount of beer) and he bought a half-share in a taxi with a friend of his, planning to go into business as a taxi hire firm.

Everyone laughed because my grandad was a drinker who couldn’t drive.

His business partner (Alan) could though and did the taxi driving, giving my grandad half of the takings. Alan’s ‘perk’ of the job was of course having control of the taxi for his personal use as well.

It was probably lucky that my grandad couldn’t drive because he continued to drink.

He sold his share in the taxi business to someone else maybe a year later and the money helped pay for my mum (his daughter) to go to Grammar school, which was a first for our family.

Two stupid ideas.

LITTLE ideas that many of his friends and family laughed at.

Ideas that my grandma thought were dangerous.

But it started off their shop business and paid for my mum’s education.

You don't have to be Nike to change your life.

You just have to add a dangerous idea or two into it.