EARLY-BIRD PRE-PUBLICATION OFFER

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"What If AI Could Give You An Advantage Your Competitors Don't Even Know You Have?"

A private year-long subscription to The Talleyrand Papers, with a new strategy delivered every month... for one single payment


Charles Maurice de Talleyrand-Périgord was a French diplomat in the 1790's who managed to remain influential through the French Revolution, Napoleon, the restoration of the monarchy and pretty much every political and military upheaval that happened at the time

While powerful people around him were being overthrown, exiled and literally having their heads chopped off, Talleyrand kept surviving...thriving actually

How did he do it?

Information.

He had a network of spies, contacts and allies at all levels of society in most European countries, and he knew precisely how to leverage that for power, wealth and reputation.

Obviously we don't have that now.

But we DO have A.I.

The only missing piece is how to use it like Talleyrand would.

And that's why I'm offering a full year of these...

While Everybody Else Is Using AI To Create More Stuff, You Can Use It For Something Far More Valuable

This is a private year-long series revealing unusual ways YOU can use AI and information to create an advantage in your business. 

12 Talleyrand Papers, delivered monthly, for one single payment

Because there's a slightly strange opportunity sitting inside AI that I don't think most people have noticed yet.

And it has bugger all to do with getting ChatGPT to write faster.

Because imagine if you could use AI to...

Spot a little income opportunity that everybody else seems to have walked straight past.

Discover an obscure business model that's quietly making somebody a very nice living.

Know so much about one small subject that people naturally start treating you as the expert.

Notice a problem appearing in a market and have a product ready for it before everybody else catches on.

Take thousands of customer reviews, conversations and complaints and uncover the one thing people desperately want but nobody seems to be giving them.

Or provide a service that makes you look as though you've got a team of researchers working behind the scenes...

...when actually it's you, a laptop and possibly a glass of red wine ;)

That's what interests me.

Not using AI to create more information.

Using it to find the valuable information that's already out there...

...then working out what the hell you can DO with it.


Because buried amongst all the noise are opportunities.

Products.
Services.
Markets.
Problems.
Trends.
Odd little businesses.
Things people are suddenly buying.
Things they're complaining about.
Things they're desperately searching for.

And connections between completely unrelated things that nobody appears to have made yet.

Most of it is invisible until somebody goes looking for it.

And THAT'S what The Talleyrand Papers are about.

I'm going to show you real strategies, examples and case studies of how smart operators are using AI to find information other marketers miss... and then use that information in ways most marketers simply don't think of.

Not just researching faster.

Not just asking ChatGPT questions either

I'm talking about finding patterns, connections, clues and useful little pieces of intelligence buried amongst enormous amounts of information...

...and then working out what you can actually DO with them.

Sometimes we'll look at how somebody else is doing it.

Sometimes I'll show you something from my own business.

Including a few things I'm slightly reluctant to explain publicly ;)

Because the advantage isn't really having access to AI.

Everybody has that.

The advantage is knowing how to use it to find information other marketers miss... and then knowing what to DO with it.

And every Paper has one purpose:

To leave you with a new way of looking at AI and thinking...
“Bloody hell. I could use that.”

Which brings me to the slightly dodgy French bloke I've named the whole thing after...
...and what I'm actually offering you.

The Talleyrand Papers is a private 12-month series.

Every month you'll receive a new Paper exploring one unusual way AI and information can give you an advantage in your business.

Each Paper will be roughly 20–30 pages long.

That's deliberate.

I'm not trying to give you a 200-page doorstop every month that gets downloaded, saved somewhere and never read.

One Paper. One strategy.

Enough to explain the idea, show you the examples and case studies, and get you thinking about how you could actually use it.

And because I'm offering this before the first Paper has even been published, I'm giving you a pretty substantial early-bird discount.


The normal price will be $297, but because you're getting in before Paper No. 001 has even been published, you can get the complete 12-month series for just $97.
That's 12 Talleyrand Papers for one single payment of $97.

JUST $97

That's one payment. Not $97 a month. Not a subscription.

And you'll pay exactly the same whether Paper No. 007 gives you a mildly interesting idea...or Paper No. 002 leads you to something that makes you a few grand ;)

I obviously can't promise the latter.

But that's what I'll be looking for.

When the early-bird timer reaches zero, the $97 price disappears 
and the price becomes $297.

So if this sounds like your sort of thing, this is the cheapest opportunity to get in.

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It’s $297 $97 for One Full year. 

$97 gets you all 12 Papers. One-off payment. No subscription

IMPORTANT: The first Talleyrand Paper will be delivered on Thursday, 1st October. This is a pre-publication offer, so there is nothing to download today. Your remaining 11 Papers will then be delivered on the 1st of each month.

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

"S.F.S. Strategy"

(Start.From.Scratch)

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