This is a private year-long series revealing unusual ways YOU can use AI and information to create an advantage in your business.
12 Talleyrand Papers, delivered monthly, for one single payment
Because there's a slightly strange opportunity sitting inside AI that I don't think most people have noticed yet.
And it has bugger all to do with getting ChatGPT to write faster.
Because imagine if you could use AI to...
Spot a little income opportunity that everybody else seems to have walked straight past.
Discover an obscure business model that's quietly making somebody a very nice living.
Know so much about one small subject that people naturally start treating you as the expert.
Notice a problem appearing in a market and have a product ready for it before everybody else catches on.
Take thousands of customer reviews, conversations and complaints and uncover the one thing people desperately want but nobody seems to be giving them.
Or provide a service that makes you look as though you've got a team of researchers working behind the scenes...
...when actually it's you, a laptop and possibly a glass of red wine ;)
That's what interests me.
Not using AI to create more information.
Using it to find the valuable information that's already out there...
...then working out what the hell you can DO with it.
Because buried amongst all the noise are opportunities.
Products.
Services.
Markets.
Problems.
Trends.
Odd little businesses.
Things people are suddenly buying.
Things they're complaining about.
Things they're desperately searching for.
And connections between completely unrelated things that nobody appears to have made yet.
Most of it is invisible until somebody goes looking for it.
And THAT'S what The Talleyrand Papers are about.
I'm going to show you real strategies, examples and case studies of how smart operators are using AI to find information other marketers miss... and then use that information in ways most marketers simply don't think of.
Not just researching faster.
Not just asking ChatGPT questions either
I'm talking about finding patterns, connections, clues and useful little pieces of intelligence buried amongst enormous amounts of information...
...and then working out what you can actually DO with them.
Sometimes we'll look at how somebody else is doing it.
Sometimes I'll show you something from my own business.
Including a few things I'm slightly reluctant to explain publicly ;)
Because the advantage isn't really having access to AI.
Everybody has that.
The advantage is knowing how to use it to find information other marketers miss... and then knowing what to DO with it.
And every Paper has one purpose:
To leave you with a new way of looking at AI and thinking...
“Bloody hell. I could use that.”
Which brings me to the slightly dodgy French bloke I've named the whole thing after...