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limited Time offer...
Turn Your ‘Dead’ Email List Into Sales
(Without Apologising, Begging, or Crying)
SELL BEFORE
YOU CREATE
The 7-Day Product Creation Challenge Where You Don't Create A Product
Want To Work With Me To Get Your Business Off The Ground?
Tony Shepherd's ...
If You Can Copy, Paste, and Press Send... You Can Revive Your Email List This Week
"Your Email List Isn’t Dead. It’s Just Ignoring You... (Here’s How to Fix That.)"
Well you might create one...
But first we need to make sure that the bloody thing has the right to exist!
Because AI has made creating products ridiculously easy.
Unfortunately, it's also made creating products nobody wants ridiculously easy.
Sell Before You Create is my slightly backwards 7-day challenge designed to fix that.
Will Your Product Sell?
That's the bit Sell Before You Create is interested in.
And we're going to spend seven days finding out BEFORE you create anything
What is sell before you create?
It's an instantly downloadable 87-page strategy that you work through over 7 days.
You start by finding actual potential buyers and problems they're already trying to solve.
Then you develop a simple product idea around what you've found, turn it into an offer and put that offer in front of real people.
Before you've created the product.
So rather than spending a week writing a 60-page report and THEN discovering nobody bloody wants it...
...you find out first ;)
If people want it, great. You've got evidence that it's worth creating.
If they don't, you can change the idea or bin it without wasting a week making the thing.
There's also a separate library of 15 AI prompts to help you with the research, ideas, offer, finding buyers and analysing what happens.
Look Over My Shoulder While I Reveal The Hidden Strategies I Use In My Business
Who Should Grab This?
YOU should:
If you've ever spent days creating something that barely sold.
If you've got a product idea but don't know if it's actually any good.
If you need something to sell but haven't a clue what to create next.
Or if you'd simply rather find out BEFORE doing all the bloody work.
That's pretty much everyone then ;)
What You'll Get
The complete 87-page Sell Before You Create 7-Day Challenge.
Plus the separate 15-prompt AI Prompt Library to help you work through it faster.
If you choose the White Label option below you'll also get the editable files and the rights to rebrand the entire thing, put your name on it, sell it as your own product and keep 100% of the profit.
Greed is Good...But BadAss is Better
So - for example - if you knew the secret of how to psychologically nudge people into buying an upsell that doubled the value of each sale you made, would you do it over again?
How many times?
Would you worry about the ethics of it?
Probably not - I wouldn't - because most selling is about emotional manipulation. It happens to me all the time and I'm fine with it.
I bought a fancy Nespresso coffee maker thing recently, and I love it.
But for the life of me I can't sit down and work out WHY I bought it. I have a perfectly good coffee maker already, not to mention several cafetières and a large tub of green tea I no longer seem to drink.
Some emotional buttons were obviously pressed to make me spend hundreds on that coffee gadget and I couldn't be happier.
Yet many marketers don't see that to really make money online you need to dig a little deeper.
You need to brush away the topsoil and dig a little deeper.
Get your hands dirty
Not in any illegal or unethical way, but just in ways that finally tip the table in your favour for once.
I'm talking about finally learning to be a badass marketer
'They Are Special People'
Here's a brief idea of the sort of information i'll be sharing:
✅ Why creating the product FIRST could be the biggest mistake you make (Page 7)
✅ The one question worth asking before you write a single bloody page (Page 7)
✅ Why your next product hunt should start somewhere money is already changing hands (Page 14)
✅ The surprising reason a 3-star review can be worth more than a 5-star one (Page 15)
✅ The little phrases buyers use that should make your ears prick up (Page 15)
✅ Why “Real people first. AI second.” matters more than ever (Page 20)
✅ How to stop AI inventing a lovely market that may not actually exist (Page 22)
✅ The clues that separate an annoying problem from a potentially profitable one (Page 23)
✅ Why you shouldn't grab the first promising problem you find (Page 23)
✅ The simple sentence that can tell you whether you've found your “itch” (Page 25)
✅ Why nobody actually wants your 40-page PDF (Page 27)
✅ How ONE problem can hide several completely different products (Page 28)
✅ Why asking AI for “10 profitable product ideas” is doing things backwards (Page 29)
✅ The ruthless little test for chucking weak product ideas before they waste your time (Page 31)
✅ How to give a product that doesn't exist enough “shape” for somebody to want it (Page 32)
✅ Why your imaginary product needs a REAL price attached to it (Page 33)
✅ How to make something you haven't created yet look like something people can actually buy (Page 35)
✅ The tiny line on your offer that buys you something rather useful (Page 37)
✅ How to create a convincing sales image without disappearing into Canva for three hours (Page 38)
✅ Why your sales image ISN'T actually your offer (Page 40)
✅ The five-second test your imaginary product needs to pass (Page 42)
✅ Why 200,000 potential customers could be less useful than a tiny group of the RIGHT people (Page 45)
✅ How to get AI to help hunt down potential buyers without trusting the places it invents (Page 46)
✅ The “buying language” that tells you somebody may be considerably more interesting than a casual browser (Page 50)
And Even More:
✅ Why finding your buyers doesn't automatically give you permission to sell to them (Page 52)
✅ The 20 Humans Test that takes your idea out of your head and into the real world (Page 55)
✅ Why “I'd buy that!” doesn't count for nearly as much as you think (Page 58)
✅ What happens when you put a price button underneath all those lovely compliments (Page 59)
✅ Why you DON'T need 10,000 people to discover something useful (Page 60)
✅ How to make an offer for something that doesn't actually exist yet...without being a dodgy bugger (Page 63)
✅ The little evidence ladder that tells you which reactions actually matter (Page 65)
✅ Why the gobbiest bloke in the Facebook group might be the person you should listen to LEAST (Page 67)
✅ The questions and objections that can quietly tell you what your eventual product should contain (Page 68)
✅ The decision most product creators make weeks too late (Page 69)
✅ How silence can tell you something surprisingly useful (Page 73)
✅ The point where AI stops guessing and starts analysing actual market behaviour (Page 73)
✅ Why somebody choosing your product over keeping their money changes everything (Page 75)
✅ When AI should FINALLY be allowed to help you create the product (Page 76)
✅ Why adding more content AFTER somebody buys could actually make the product worse (Page 78)
✅ How a product that doesn't sell can sometimes be fixed without rewriting a single page (Page 79)
✅ Why changing EVERYTHING after a failed test leaves you none the wiser (Page 80)
✅ The “garden gnome at a funeral” signal that might tell you it's time to kill the idea (Page 81)
✅ Why zero sales can mean completely different things depending on who actually saw the offer (Page 82)
✅ Why “not quite” might be one of the most valuable answers you get (Page 83)
✅ The difference between useful buyer feedback and people giving you free advice they never intended to act on (Page 84)
✅ The final three-way decision that tells you exactly what happens next (Page 85)
✅ And why finishing a product-creation challenge without creating a product could mean you've done the whole thing properly (Page 87)
Ready To Create Something People Actually Want?
Limited Time Offer
Choose your option.
And let's kick some life back into your product creation
An important message from Tony Shepherd...
When Oregon University running coach Bill Bowerman ruined his wife's waffle maker to make 'waffle shoes' for his athletes...and then went on to co-found Nike
He did it by doing things in a way that were NOT industry standard.
In a way that experts said would not work.
But you don't have to be Nike to put something into place that can change your life around very quickly.
For EVERY size of business, 'dangerous ideas' can work with frightening effectiveness and fast profitability as you'll find out soon.
But first...
The Pig Story
My grandad was a drinker.
What we’d call an alcoholic these days.
He saw me just once (when I was 3 months old so I never really met him) but I’m glad he did, then he died.
During WW2 he was a miner for a while, which was a reserved occupation so he didn’t get called up into the army immediately. Although he did join up later.
Just before the war started he was drunk in the pub chatting to a bunch of people he had never met before.
Much later my Grandma heard him fumbling with his keys trying to get into the house after a shedload of beer.
She opened the door and glared.
He said ‘I had the chance to buy a pig’
She said ‘Well that would have been bloody stupid, Thank God you thought better of…..’
Then she stopped as she heard an oink come from the darkness behind her husband.
Both my grandad and the pig spent the night in the shed.
When war broke out and meat rationing hit the UK my Grandad sold the pig through the black market and made enough money to put a deposit down on a small shop - a business they ran successfully for years.
Some years after the war (same pub, same amount of beer) and he bought a half-share in a taxi with a friend of his, planning to go into business as a taxi hire firm.
Everyone laughed because my grandad was a drinker who couldn’t drive.
His business partner (Alan) could though and did the taxi driving, giving my grandad half of the takings. Alan’s ‘perk’ of the job was of course having control of the taxi for his personal use as well.
It was probably lucky that my grandad couldn’t drive because he continued to drink.
He sold his share in the taxi business to someone else maybe a year later and the money helped pay for my mum (his daughter) to go to Grammar school, which was a first for our family.
Two stupid ideas.
LITTLE ideas that many of his friends and family laughed at.
Ideas that my grandma thought were dangerous.
But it started off their shop business and paid for my mum’s education.
You don't have to be Nike to change your life.
You just have to add a dangerous idea or two into it.
You can't do things the same as everyone else and expect to get different results
Playing it safe and following the rules has gotten you to where you are now
Look - I'm no maverick by nature.
I'm a very private person and play my cards close to my chest.
I enjoy the simple things in life like good food and wine, family, travel and free time.
But I very quickly realised that these do NOT arrive if you do things that same way as most people.
Need proof?
Why are 95% of people who are trying to make money online or build an online business failing?
Because they're all doing the exact same thing.
What if you had an arsenal of strategies and techniques that you could use - quietly and without anyone knowing - that could bring you profit faster than you've ever known before, cut down on risk, reduce expenses, increase your income, produce reveue for doing NOTHING (yes really) and a dozen other strategies.
And all done quietly, behind the scenes.
The whole point of using the strategies I'm going to share with you is that they're not widely known.
You can put these into place and very few people will notice, so if it's an ego-boost your after
$37
Place Your Order Below
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'Sell Before You Create' Publication Only $27
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'Sell Before You Create' Publication & Full White Label License $37
Congratulations - by purchasing the White Label License, you now have special rights to resell and use "Sell Before You Create" under your own brand.
Here's what you get:
✅ Source copy of 'Sell Before You Create – The 7-Day Challenge' in PDF and fully editable Doc, Pages, Open Office and Text format
✅ Same editable versions of the 'Sell Before You Create Prompt Library'
✅ There is no 'designed' sales page for this product because this sales page was designed in ClickFunnels which has its own embedded codes, and it doesn't convert to 'pure' HTML well, but there ARE AI sales images
✅ But you CAN use this page and the images on it. If you can download them, you can have them as long as you remove all references to me, my name (Tony Shepherd) and my business. Have at it ;)
Here’s exactly what you CAN and CANNOT do:
You Can:
✅ Sell the content as your own product, under your own name, brand and title.
✅ Edit, modify or reformat the content however you like (add logos, new cover designs, change the title, etc.).
✅ Sell the Challenge and Prompt Library together as a package.
✅ Bundle them with other offers, bonuses, memberships or packages.
✅ Use the content to build your email list, create tripwire offers or sell it directly for any price you choose above the $9 minimum.
✅ Keep 100% of every sale you make - no royalties, no attribution required.
You Cannot:
❌ Sell or give away the White Label (WL) rights to others.
❌ Sell or give away Private Label Rights (PLR) or Master Resale Rights (MRR).
❌ List either publication on freebie sites, PLR membership sites, or give them away for free (minimum price $9).
❌ Mention, reference or imply the original author, creator or source (me) anywhere in your marketing.
❌ Use the content in any way that could be deemed illegal, harmful or misleading.
Simple version:
👉 You can sell it as if you wrote it.
👉 You can change the name, covers, branding and content.
👉 You keep all the money.
👉 But you’re not allowed to turn around and sell it as a resale-rights product yourself.
👉 You're not allowed to mention my name or me.
Fair’s fair, right?
Final Reminder:
This licence gives YOU rights to sell and profit from Sell Before You Create and the accompanying Prompt Library directly.
You cannot pass these rights onto anyone else. 😉
By purchasing and using this White Label License, you agree to these terms.
Get my $497 Coaching Strategy For Generating Your First $1,000 Online... For Just $37
Want To Work With Me To Get Your Business Off The Ground?
Tony Shepherd's ...
"S.F.S. Strategy"
(Start.From.Scratch)
$37
Place Your Order Below
FINALLY...I'm sharing my closely guarded content secrets
"Content Genius Workshop"
"...that you can start TODAY!"
(even if you've never written anything in your life before)
Introducing Tony Shepherd's...
My earn as you go Workshop finally reveals how and where i source the pro-quality content that gets my emails opened, My Links Clicked and made me hundreds of thousands of dollars working from home
How to Quickly And Easily find and profit from content for your emails, products and blogs that will engage your subscribers, get your content read and your sales links clicked...
I've NEVER Shared This Information Before - Exactly WHAT I Do And WHY I Do It, Where I Find The Pro Quality Content That Has Got Me A Reputation As One Of The Most Interesting And Unique Internet Marketers.
nO learning curve, and start seeing actual (Spendable) results in just DAYS
(This is the stuff i've always kept very close to my chest)
For the first time EVER I'm sharing the ''How does he do that?' Strategies that make me thousands each week, working just a few hours a day
They're interesting for three reasons:
1. They're 226 years old and since they have no hand rail you have to have your wits about you when using them after a few glasses of wine
2. We occasionally hear footsteps going up and down them at night when everyone is in bed (yep sounds like BS right now, but let me tell you it's a very different story at 3am in the morning)
3. But best of all, I was sitting at the top of these stairs back in 2009 (I was trying to get a wifi signal) when I had the idea to launch my very first PLR site
And that's where you come in...
Because just last week when I was doing some admin and going through old sites I stumbled across a cache of vintage ebooks that I had created for my PLR membership site back in 2009, and decided to offer them WITH FULL WHITE LABEL LICENSES in a one-off 24 hour release.
So I'll never offer this again.
warning - Read before you continue!
This is like buying a used car right?
This bundle comes 'as is' and because you get full white label rights to every single ebook I'm not offering a refund.
So this comes with a warning.
These ebooks were written (some by ghost writers, some by me and even some by in-house staff back when I had a small team) back in 2009 so the content will have aged. They might even be out there on the internet but I'm the creator and I've never offered White Label Licenses for them before.
And that's why this offer is priced accordingly
I mean, one is even about article marketing - is that a thing any more?
Maybe it is - maybe there is a whole new generation of newbies coming through who would get extremely excited about it!
Other titles are about more timeless methods that will never go out of date.
Back in 2009 my PLR members paid $27 EACH for these titles.
Content is the reason we buy products and services - it's as simple as that.
If you can supply creative, interesting and addictive content you can sell anything you wish, to anyone and at any time - either your own products OR as an affiliate.
I've done both very successfully.
So let's talk about content for a second...
It's the reason we follow marketers, bloggers, writers, YouTubers and other experts and it's the reason we open their emails, read their Tweets, Like their Facebook posts and
It's the reason we buy their books, follow their recommendations, listen to their music, watch their videos, download their podcasts and generally buy their stuff.
It's all about content.
And If you can deliver engaging, interesting and appealing content then selling becomes SIMPLE, whether your own products, or as an affiliate.
the myth about 'proper' content
You might have been told by 'experts' that you must TEACH with your content?
Whether it's in the emails to your list, the posts on your blog, on your Facebook page or via your Tweets.
They say you must teach and inspire.
But I'm telling you now that advice is not only outdated and dangerously WRONG but it's also very unlikely to work for you.
I've made more money from stories about horny nuns than I have from content teaching how to split test sales pages!
You must entertain first.
Think about the most highly paid people in our society
They are ENTERTAINERS
Authors, singers, comedians, actors, writers...
They provide entertaining content that people return for again and again
And once their status as a provider of interesting content is cemented, THEN they sell.
Don't get me wrong, I DO teach and I do it VERY well.
But only in my PAID PRODUCTS
(Which are sold through emails about the dark history of wristwatches or what happens when robots kill)
Part of what you'll learn in this course is the POWER of separating when to entertain and when to sell.
It's VITAL that you know this.
I'll show you exactly how I do it.
I'll also show you exactly where to source content that you can use in all areas of your business for maximum profit!
Don't make the mistake of thinking you can't use my sources and strategies in your PAID products too...
You absolutely can!
If you've read any of my courses you'll know that stories are some of the best ways of teaching. What could be better to emphasis your point than a well-sourced story or example?
And even better it's ready-made content you can LEGALLY use as you wish. I'll show you a few journalistic techniques that give you carte blanche to use pretty much any content you like for any purpose without worrying about copyright or intellectual property laws.
I'll show you where to get it and how to use it.
I'll show you how to turn content about everything from Fidel Castro's crocodiles to the truth about Madame Tussaud into profit for YOUR business.
Of course I'll ALSO show you where to get content that you can use to teach, inform and educate too - that's is ALSO there for the taking when you know where to look.
I'm offering you a MASSIVE advantage over 95% of your competitors
VERY few marketers realise the power and potential of using good, entertaining content in their business
So what I'm offering here is a shortcut - a huge advantage.
I'll show you how to use it in YOUR business to instantly set your content apart from the usual bland content that most marketers use.
And even better it's ready-made content you can LEGALLY use as you wish. I'll show you a few journalistic techniques that give you carte blanche to use pretty much any content you like for any purpose.
I'll show you where to get it and how to use it.
Can't anyone find these sources and do the same?
If you know where to look you MIGHT find the content, if you were lucky or put in a lot of time.
They're not hidden, but the chances are you wouldn't recognise them if you did stumble across them anyway, because of the processes I use to make them unique and my own (I'll reveal everything in this workshop)
And even if you DID find the sources I use you'd possibly use the wrong KIND of content and that could be disastrous. (I'll show you how to select and reject the right kind of content)
There's a fine line between being entertaining and being offensive
There is some content I will never TOUCH because it could destroy my business overnight by offending my readers.
Don't worry I'll share this with you - how to keep safe, how to avoid being bland without upsetting your customer base
Because the OTHER extreme can be just as bad for your business
There is nothing worse than BORING content for killing sales and your reputation.
In fact being boring is probably worse than being offensive so it's vital to realise when your content is yawn-making
(I'll show you how I do that too)
I'll show you how I construct content that is fascinating and pulls the reader in even if I know nothing about the subject I'm writing about
Because the truth is MOST of the content I write in my emails is on subjects I've never come across before
I'll show you how to switch from content into sales mode too
Knowing WHEN to ask for the sale and HOW to ask for the sale is vital so I'll cover ALL of that in this course.
I'll show you actual examples if how I do this, how it's timed to maximise profits, my 'rule of three' that makes selling seamless and what you must never do if you want to sell from your content emails.
I'll ALSO reveal what goes on 'behind the scenes' that you could never figure out from just reading my emails or Products.
Although it looks casual I DON'T just send out random content and hope to make sales.
There's a lot of method behind my apparent madness that is specifically constructed to maximise my conversions, my income and (of VITAL importance) my repeat sales.
This isn't just about selling.
This is about selling again and again to returning rabid buyers while at the SAME TIME pulling new subscribers into my ethos and priming them to buy.
Think about this:
I wouldn't have spent TEN YEARS sending out emails like I do unless it was bringing in a LOT of money for me, right?
And it certainly is.
I can show you how to locate and source content that can turn your business into a well-oiled online profit machine.
It's FAST too.
In fact it's the reason I can make a very comfortable full-time living from simply spending 20 minutes a day crafting a story or message.
let me change things for you starting RIGHT NOW
Listen up - I can teach you something here that NO OTHER INTERNET MARKETER IS ABLE TO DO - because my emails and content are unique.
You just don't see emails like mine from any other marketer right?
That's because what you're about to learn is unique to this workshop
And what's more, by using the sources and strategies in this course, you will discover how to make YOUR content unique too - where ever you decide to use it.
Secure Your Place Now
The workshop begins on Monday 9th September (next Monday) when I send out the first of THREE modules in PDF format (the following two will arrive on Monday 16th and Monday 23rd September respectively).
Each module will show you precisely WHERE I obtain the content that make my emails, products and other content very different to most others in the internet marketing sphere and HOW I select and use this content to maximum effect.
The workshop will show you not only WHERE to find the content but will explain the thinking and strategies behind WHY I use it so YOU can do exactly the same.
You will have access to the exact same sources, content and information that I use my own content BUT you'll also discover how to use it to increase your profits, grow your business, build your brand and increase your income.
I'll also show you where you can contact me directly for the duration of the workshop with any questions you might have. I'll be available to you for the full three weeks.
We're not just talking about where to find good content - you're getting a full walkthrough of how I use 100% free content to leverage my own profits and build my brand.
You'll also get a weekly Q&A sheet that shares (anonymously) questions, queries and solutions from other workshop members.
By the time you have completed the workshop you will be able to use content to maximise your sales, grow your business and out-sell your competition, and have the skills and knowledge to do so on an ongoing basis.
You can't get this information anywhere else or from anyone else...
This was NOT crap PLR
i haven't been through all these titles, or checked them out in fine detail since back in 2009
But I do know at the peak I had over 300 members paying $27 EACH for these PLR ebooks to sell on and keep 100% of the profit.
And when I initially opened my PLR site it sold out in minutes.
Literally MINUTES.
Now to be fair, I initially limited numbers but still, it was incredibly popular
Now the deal is even better - you get the Entire 16 ebook bundle including a full white label license for just $27
This is NOT crap PLR
I haven't been through all these titles, or checked them out in fine detail since back in 2009
But I do know at the peak I had over 300 members paying $27 EACH for these PLR ebooks and membership retention was pretty good so I must have been doing something right!
so what do YOU get?
Each ebook comes with:
1. A full White Label license to every single ebook in the bundle (details below)
2. E-covers in different sizes and formats (pretty good ones too, I had a great designer)
3. Sales page both with sales copy AND blank version
4. PSD (photoshop editable) versions of site and ecovers
5. Ready to sell PDF version of the ebooks
6. Source files in MS Word (this was before I owned a Mac) and Open Office formats
7. I think there are a couple of extra ebooks in there that don't have e-covers shown above, so they're kind of unannounced bonuses.
so what could you do with all this white label?
Now THIS is the really interesting part...
There's a lot of content here, really good content
Personally I'd bring it up to date and turn it into multiple income streams
Updated you could sell these and keep 100% of the profit
Broken down you could use them for blogs, podcasts, social media posts
Again personally I'd be creating multiple funnels for these, using the content to make free lead magnets, upsell offers and would even break some of the content down to give me content for follow-up email sequences.
It's going to need tweaking purely because of the date in my opinion but these are very good looking ebooks, they're high-quality packages but are just a bit dated (like me)
Check out the White Label license below:
White Label License
This license covers ALL ebooks in the bundle. It also supersedes any other licenses you might find in there that don't give you as much freedom - forget those because with this current bundle you get the FULL WHITE LABEL LICENSE shown below.
[YES] Can be given away
[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be sold
[YES] Can be edited completely and your name put on as author
[YES] Can be added to membership sites
[YES] Can be used as web content
[YES] Can be broken down into articles
[YES[ Can be broken down into free reports, lead magnets, emails etc
[YES] Can be packaged into an ebook or new product
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] You cannot use my name or business name in any way
[NO] Can sell Private Label Rights
[NO] Can sell White Label Rights
One-Off Time-Limited
Content Sell-Off
This isn't for everybody.
If you're the sort of person who won't do anything with this content then I'd politely suggest you leave this page now, it's probably not for you.
But if you'd enjoy sitting down and messing about with this white label bundle, generating some ideas, enjoying the content and getting some income streams on the go, then it's an absolute bargain for the price.
Even if you have no definite plan for what you'll do with all this content, you could still grab it for your internet 'store cupboard' because it's never going to be released again
(That's what I do)
Anyway, quick heads-up...
I'm only releasing this content ONCE
So when this offer closes in around 24 hours it's gone forever.
Ends Forever In:
One-Time Payment
Workshop Begins Next Monday 9th September
P.S. Your next product might be a good idea
Sell Before You Create is about giving it the best possible chance of becoming a really good seller too.
Any Q's just ask
TonyShepherd397@gmail.com
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