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On Monday January 6th 2025 I'm Launching My Brand-New Coaching Program:
Your existing offers are probably as strong as a pensioner's Bladder
Use AI to find profit hiding in your business, strip work off your plate…
how much more could your business earn with better leverage?
"Use AI To find the money you're missing, bin the work that shouldn't be on your plate...
FOUNDER PRE-ORDER
Full Access Delivered May 6th - Lock In $47 Before It Becomes $97
FOUNDER PRE-ORDER (Early-Bird Discount With A Posh Name)
Full Access Delivered May 6th - Lock in at $47 Before It Becomes $97 For Good
How To Integrate AI Into A One-Person Business In Ways That Actually Produce Results
"See how much more your business Could earn If You Started Effectively Using AI Instead Of Following The Rules?"
It's time use AI in a way that suites YOUR business.
...…And grow without doing more
*Includes Access To My Private AI Leverage Advisor
Introducing...
This isn't about finding hidden assets or money in your business...
...This is about integrating AI into the day-to-day mechanics of your business so it becomes more profitable, efficient and scalable.
A quick message from Tony Shepherd...
Let me ask you something...
If you thought about everything you did last week in your business - every task, every piece of writing, every bit of research and admin and email - and held it up to the light...
Not some version of you, or your judgment, your experience, your voice.
Actually you?
Hands-on I mean.
My guess?
Less than you think.
But also probably more than the AI fanboys (and girls) would have you believe.
That's the problem with most of what's being said about AI right now - you're meant to love it or hate it.
You're told that if you're not automating everything you're behind...
...OR that AI is coming to take over your business so you'd better bottle your personality because it's the only thing it can't replace.
You're expected to either automate everything, or insist on being 'ols-school' and writing your blog posts on a Sinclair ZX81 (yes I had one)
Neither is any help whatsoever
What's missing is a proper framework for working out where AI creates proper leverage in a business like yours - things that work seamlessly, increase your profit and don't feel like you've automated somethign for the sake of it.
A quick message from Tony Shepherd...
If you looked at everything you did in your business last week…
every task, every email, every bit of writing, admin, research, decisions…
How much of it genuinely needed you?
You probably think 'most of it'
Because like me, and most other people, you have an ego the size of a breakfast burrito.
And AI 'experts' don't help with this either...
Because they tell you that 'full AI automation' is the holy grail you should be aiming for, right?
Bollocks.
Knowing what to automate, what to augment (very powerful concept that particular chappie!), and what should definitely stay human.
That balance really matters.
Because done well, AI doesn’t replace what makes your business valuable, it amplifies it.
It makes it stand out - like Spinal Tap with a sock down the undies, or simply turning it up to 11
Not automating for the sake of it.
Not bolting AI onto your business just because everyone else is.
But finding the point where 'that technology' makes you more profitable, more effective and maybe a little more free…
(But without losing the human edge that got you here)
Yeah well I've been there, I know what to automate and what to leave well alone, and I created software to help me do it
That’s what I built this around.
A quick message from Tony Shepherd...
If you looked at everything you did in your business last week…
every task, every email, every bit of writing, admin, research, decisions…
How much of it genuinely needed you?
Your judgement, your voice, your 'human' bits?
And how much of it… frankly… shouldn’t still be on your plate?
My guesss is less than you think.
But also probably more than the AI evangelists would have you believe.
And that’s where most AI advice goes wrong.
It treats this like a choice between extremes.
Either hand everything to machines or cling to doing everything yourself because “that’s what makes it authentic.”
It's all bollocks - because the real game (the profitable game) is balance.
Using AI where it does stuff that you can see results from
So you can keep doing the things that makes the business yours.
Knowing what to automate, what to augment (very powerful concept that particular chappie!), and what should definitely stay human.
That balance matters.
Because done well, AI doesn’t replace what makes your business valuable, it amplifies it.
It makes it stand out - like Spinal Tap with a sock down the pants, or turning it up to 11
That’s what this is about.
Not automating for the sake of it.
Not bolting AI onto your business just because everyone else is.
But finding the point where 'that technology' makes you more profitable, more effective and maybe a little more free…
(But without losing the human edge that got you here)
That’s what I built this around.
who is this for?
"What should you stop doing because AI can handle it better?"
"What if AI could help you earn more...by doing less yourself?"
A contrarian framework for using AI to create leverage in a one-person business.
This is for people building a business online - whether you’ve been doing it for twenty years, or you’re trying to make something properly work for the first time.
Maybe you’ve got products, a list and some mileage behind you.
Maybe you’ve got ideas, half-built offers and a business that hasn’t quite clicked yet.
Either way, you may have the same question:
Where does AI actually fit into what I’m trying to build?
You can't just shove it in because everyone says you should.
You don't eat melted cheese every night just because you have a fondue set, right?
Nope - it should ONLY fit as profitable leverage.
That’s what this is about.
If you already have an established business, this can help you modernise and really streamline how you make money in your business
If you’re newer, it may help you build smarter from the beginning instead of bolting AI on later.
And honestly, I wish I'd been able to do that years ago but AI didn't bloody exist
Because if I were starting over today, there are some things I’d let AI help me do from day one…
…and the things I’ wouldn't let it touch with a barge pole.
That’s part of what this shows you.
Maybe you’ve got products, a list and some mileage behind you.
Maybe you’ve got ideas, half-built offers and a business that hasn’t quite clicked yet.
Either way, you may have the same question:
Where does AI actually fit into what I’m trying to build?
You can't just shove it in because everyone says you should.
You don't eat melted cheese every night just because you have a fondue set, right?
Nope - it should ONLY fit as profitable leverage.
That’s what this is about.
If you already have an established business, this can help you modernise and really streamline how you make money in your business
If you’re newer, it may help you build smarter from the beginning instead of bolting AI on later.
And honestly, I wish I'd been able to do that years ago but AI didn't bloody exist
Because if I were starting over today, there are some things I’d let AI help me do from day one…
…and the things I’ wouldn't let it touch with a barge pole.
That’s part of what this shows you.
find what aI should be doing in your business - and what should stay human
stop doing what AI should...
...start doing what only YOU can
Here's How The AI Upgrade Works
Part One: The AI Leverage Integration Map
It shows how I use AI in my business and how you can/should/might want to use it too.
Here's why it Matters...
"Turn Any Idea into a “Yes” Offer ...in 60 Minutes!"
"Build (Or Create From Scratch) the No-Brainer Version of Your Offer!"
"Because BULK is NOT what makes your offer Irresistible!
Want To Work With Me To Get Your Business Off The Ground?
Tony Shepherd's ...
IDEAS CLUB"
Part two: The AI Leverage Advisor
This part isn’t public...it’s only ever for buyers.
It's the one that I built for myself - privately - and I'm sharing it for the first time
It reflects things back you may not have noticed in yoru own business
Blind spots, hidden potential, possibly profit sitting in places you’ve overlooked.
It doesn’t just agree with you either
It questions assumptions.
Pushes back.
Sees blind spots.
Sometimes tells you not to automate something at all.
(That totally surprised me and I loved it!)
I built it partly to show me opportunities I coudln;t see because I was too close to my own biz
…and partly to stop people handing the wrong things to AI.
I call it an AI advisor.
But that probably undersells it.
Think of it as a skeptical thinking partner with a bias toward leverage.
And yes…it leads to something I’ve become mildly obsessed with:
Your AI Leverage Score.
We’ll get to that in a moment.
You'll discover:
>> How to find your offer idea - Even if you think "everyone's already doing this" (they're not doing it YOUR way)
>> The "job" your offer actually does - It's not teaching or delivering content. It's something far more fundamental. Once you understand this, everything clicks.
>> Why picking the right angle is worth more than adding more stuff - There are 5 angles that actually work. Pick the right one and you'll cut through the noise instantly.
>> How to price like you're not scared - Stop undercharging because you're nervous. Price based on outcome value, not your effort.
>> Bonuses that actually increase sales - Most bonuses are just random extras. I'll show you exactly which ones work, and why
>> Guarantees that make you money - When done right, a guarantee removes risk and increases conversions. When done wrong, it makes you look desperate and reduces conversions...if you're using guarantees you need to get this right
>> How to remove friction - The invisible thing that kills more sales than bad copy. Fix this and people will actually buy.
...and much more...
Part three: Your Personal AI Leverage Score
Again, this actually started life as a private GPT I built for myself.
A blunt internal thinking tool to help me work out where I was under-using AI… and where I was tempted to use it in daft places, just because everyone said I should
(Doh!)
I wasn’t planning to release it - it was going to remain private
But the more I used it, refined it and pushed it, the more I realised there was something bigger in it.
So I rebuilt and expanded it into a standalone private tool for this offer.
And it gives you an 'AI Leverage Score'
This initially felt like a gimmick, but after using it I realised the score gives you a surprisingly honest read on something most people have never even thought to measure.
And once you see your score number…
You’ll probably (definitely) want to improve it.
That’s where it felt quite real to me, on a day to day basis with my biz...
Because suddenly you’re not vaguely trying to “use AI more.”
You’re actively trying to move your business, improve yourprofits and upgrade your effectiveness.
And yes, the Integration Map shows you how.
But the AI advisor I created - well that's the real deal
FAQ:
What You'll Walk Away With
By the end of this publication, you'll have:
✓ A clear understanding of the "job" your offer does - So you can position it in a way that actually resonates
✓ Your main angle - The one thing that makes your offer different from everyone else's
✓ Your pricing structure - Based on outcome value, not guesswork
✓ 3-5 strategic bonuses - Each one removing a specific objection
✓ A guarantee that works - If you want one
✓ All friction removed - So there's nothing stopping people from buying
✓ A complete offer you can launch immediately
About Tony Shepherd
About the author (me) but written from the third-person because it sounds better ;)
Tony's been selling online since before it was cool (and profitable).
He's launched hundreds of products, written more sales pages than he can remember, and learned what actually works through years of testing, tweaking, and occasionally getting it spectacularly wrong.
He doesn't do hype (much)
He doesn't do complicated.
He just does what works.
And this?
This works.
Email Coaching $1297 $997
(Early-Bird Discount)
7 Slots Remaining
80-Page Full Coaching Blueprint $97 $37 (Early-Bird Discount)
I'll be working personally (email coaching) With Just 10 clients, starting Monday 6th January 2025...
...For Three Months OR Until you Get To $900 Per WEEK with your online business
So why $900 Per Week?
That's an easy one...
Because it's an easily achievable number.
It's also $3600 per month, and that is the amount it takes to replace the average salary so you can go full-time online.
But also...
Because it's easily sustainable too.
I don't just want you to get to $900 one time.
I want to help you create an online business that brings in $900 EVERY WEEK, until you decide you want to scale up and earn more.
By then of course you'll know exactly what to do so I'll 'release you into the wild' like an extremely profitable bear cub to earn as much as you want.
It's a strategy that I've used before with clients who want A.I. to do a lot of the heavy-lifting in their businesses, but also wanted a scalable yet simple strategy of making money online.
It's for marketers who want to keep a relatively low profile and aren't super-keen on using social media channels, but are happy to use the leverage that A.I. can bring to their business
It's also got some mindset stuff in there (which is incredibly powerful in terms of your earning potential and for wiping out procrastination, overwhelm and over-thinking) as well as the meat and bones of the A.I. strategy itself.
But probably more importantly it's for marketers who have realised that although everyone has access to A.I. it's HOW you use it that really levels the playing field.
Even better, because I'll be working with you personally on this, I'll be able to tell you exactly what to do in your business to in terms of creating your own uniqueness and angle, and how to get around any obstacle or challenge you might face.
I'll kill the dragons personally for you ;)
Look Over My Shoulder While I Reveal The Hidden Strategies I Use In My Business
How Does It Work?
We'll work together via email for three months.
After that time you will be earning at least $900 per week or I'll keep working with you for up to one year until you are earning that amount.
What will you need?
The usual IM stuff...
A way to take payments (Paypal, Stripe etc), a way of hosting sales pages, access to your preferred A.I. such as ChatGPT or whatever you use (free ones are fine) and a way of handling a list such as Aweber, Systeme or similar.
You probably have much of this already
It would also be good to have maybe $50 - $100 seed money (not always needed) and a little free time to get things started.
You'll also need a full-length picture of yourself dressed as a carrot.
(Actually the carrot thing isn't true, I just wondered if you were reading the copy or skimming :)
It would also be handy to have a way of tracking your sales. I use a spreadsheet but a simple diary or notepad will work too, as long as you know when you're hitting your first $900 per week.
Q. Is this the same as my Money Finder AI product?
A. No - AI Money Finder helps uncover monetisable assets you may be overlooking. The AI Leverage Upgrade helps you integrate AI into the business itself - workflows, leverage, output and profitability.
A. No - AI Money Finder helps uncover monetisable assets you may be overlooking. The AI Leverage Upgrade helps you integrate AI into the business itself - workflows, leverage, output and profitability.
Q. Is this for beginners or only established businesses?
A. Both - If you’ve already got a business, this can help you modernise and create more leverage. If you’re earlier in the journey, it may help you build smarter from day one instead of bolting AI on later. Different starting points. Same upside.
A. Both - If you’ve already got a business, this can help you modernise and create more leverage. If you’re earlier in the journey, it may help you build smarter from day one instead of bolting AI on later. Different starting points. Same upside.
Q. Is this another prompt course or ChatGPT training?
A. No - and that’s very deliberate. This isn’t a prompt-fest. It’s a framework, a private AI advisor and a practical upgrade system for using AI intelligently in a one-person business. Very different thing.
A. No - and that’s very deliberate. This isn’t a prompt-fest. It’s a framework, a private AI advisor and a practical upgrade system for using AI intelligently in a one-person business. Very different thing.
Q. Do I need to be technical to use the AI advisor?
A. Not remotely - If you can type, you can use it. No coding. No setup headaches. No becoming a 'tech-bro'!
A. Not remotely - If you can type, you can use it. No coding. No setup headaches. No becoming a 'tech-bro'!
Q. When do I get access?
A. Delivery begins May 6th - You’re getting founder pricing now ($47 instead of $97) and access opens when the full package is released.
A. Delivery begins May 6th - You’re getting founder pricing now ($47 instead of $97) and access opens when the full package is released.
Q. Do I need a ChatGPT or Claude account to use the AI Leverage Advisor?
A. It runs in your browser as a private hosted tool.
No ChatGPT account needed.
No Claude account needed.
Just open it and use it.
(I’d rather you spend time being profitable with your business than arguing with a chatbot ;)
No Claude account needed.
Just open it and use it.
(I’d rather you spend time being profitable with your business than arguing with a chatbot ;)
What You Get On May 6th
When founder access opens (I'll send you an email with full access details) here’s what you’ll get:
✅ The AI Leverage Integration Map
My practical framework for adding AI to a one-person business for more profit, and less work.
✅ Private Access To The AI Leverage Advisor
A private diagnostic tool designed to reveal blind spots, leverage opportunities and upgrade ideas inside your business.
✅ Your Personal AI Leverage Score
See how much untapped potential you may still be sitting in your business - and where to improve it.
This is designed to help you:
✅ Hand over the work AI can do for you (and profit from it)
✅ Identify where AI can increase output without involving you
✅ Dump the menial crap and focus on what YOU do best
✅ Use AI where it actually creates leverage
✅ Get more results without adding more hours
Inside Irresistible Offer you'll discover:
✅ The simple “make-it-obvious” tweak that turns a maybe into a yes...in one line.
✅ A calm way to structure an offer so every piece has a job (and 'fluff' quietly disappears).
✅ The five-angle 'lens' that makes your message totally clear.
✅ How to spot the 'real job' your offer does...so you stop competing on “deliverables.”
✅ A quick tactic that tells you which angle to lead with when people are rushed, skeptical, or overwhelmed.
✅ The quiet pricing strategy that makes the middle option feel like the obvious pick.
✅ How to turn “extras” into additional sales but without adding more stuff.
✅ The six 'buyer worries' most offers ignore...and how to solve them
✅ A first-20-minutes trick that gets buyers excited before doubts can creep in.
✅ The risk-reversal move that makes the decision feel safe (but without making big promises).
✅ A naming/positioning tweak that turns “templates” into a transformation.
✅ Where winning offer ideas are already hiding ...with no brainstorming marathon needed.
✅ A dead-simple test that tells you if your page is ready to go
✅ The cleanest way to use proof now, even if you don't have any
✅ The focus 'angle' tactic that most marketers miss
✅ A painless method to price with confidence...even if pricing make you nervous
✅ Bonuses that buyers will thank you for
✅ A page layout that reads simply, answers doubts, and ends on one clear action...buying!
✅ The small 'intro' tactic that lowers refunds and raises word-of-mouth.
✅ A repeatable process you can run on your next idea, and the next.
Greed is Good...But BadAss is Better
So - for example - if you knew the secret of how to psychologically nudge people into buying an upsell that doubled the value of each sale you made, would you do it over again?
How many times?
Would you worry about the ethics of it?
Probably not - I wouldn't - because most selling is about emotional manipulation. It happens to me all the time and I'm fine with it.
I bought a fancy Nespresso coffee maker thing recently, and I love it.
But for the life of me I can't sit down and work out WHY I bought it. I have a perfectly good coffee maker already, not to mention several cafetières and a large tub of green tea I no longer seem to drink.
Some emotional buttons were obviously pressed to make me spend hundreds on that coffee gadget and I couldn't be happier.
Yet many marketers don't see that to really make money online you need to dig a little deeper.
You need to brush away the topsoil and dig a little deeper.
Get your hands dirty
Not in any illegal or unethical way, but just in ways that finally tip the table in your favour for once.
I'm talking about finally learning to be a badass marketer
'They Are Special People'
Want to finally start earning online?
Here's a brief idea of the sort of information i'll be sharing:
- The thinking (and results) behind my pricing strategies
-
My multiple strategies for making thousands of dollars up front without creating any content
-
Why my products 'feel' different from the norm and how that is wildly profitable
-
How I make more money than many 'face to face' coaches just using email
-
The truth behind making a coaching program work, and why defining your service is a mistake
-
How I can charge much higher prices than 90% of info products that are launched today
-
Why I don't do many upsells and how that makes me much more money
-
Why promoting as an affiliate is good, but structuring partnerships is better
-
What programs I promote behind the scenes that you never see
-
The multiple streams of income that I never talk about publicly
-
What and when to steal (legally and without anyone knowing)
-
Offer strategies that work every time
-
When to use the same approach, a different approach or a combination of both (for best profit)
-
The BIG secret to my success - M************
-
The BIGGER secret to my success - C**********
-
The BIGGEST secret to my success (I'm not even giving you a clue to this one because it's HUGE :)
-
How to base a thousand dollar a month income stream around one product (and repeat it over and over)
-
How and what I test
-
How I reduce the chance of any product being an absolute failure to ZERO
-
The websites (some free and some less than $10 a month) that have made me hundreds of thousands of dollars
-
Pricing strategies that will blow your ears off
-
How I turn my weaknesses into income streams
-
How the things you DON'T do can be just as profitable as the things you do
-
How to fit seemingly different products together for maximum profit
-
The two-product $10,000 strategy
-
How selling PLR or WL rights can be a huge payday...or can ruin your business
-
12 hour income streams from scratch
-
The $100K swipe file I've never shown anyone (until now) - you'll recognise some of this
-
The four letter word (starting with D***) that underpins my $10k a month (at minimum) income
-
How you only need ONE product to start a four figure income
-
How I use AI to make money
-
How I use affiliate programs
-
And MUCH MORE that even the titles of are only for the eyes of 'Dangerous Ideas' subscribers' ;)
"If you're creating solid products but they're just not selling, you're not happy with the Quality and feel of your products or you just can't generate any good ideas…
…you need The 'Irresisitible Offer' Strategy
…you need The 'Irresisitible Offer' Strategy
An important message from Tony Shepherd...
When Oregon University running coach Bill Bowerman ruined his wife's waffle maker to make 'waffle shoes' for his athletes...and then went on to co-found Nike
He did it by doing things in a way that were NOT industry standard.
In a way that experts said would not work.
But you don't have to be Nike to put something into place that can change your life around very quickly.
For EVERY size of business, 'dangerous ideas' can work with frightening effectiveness and fast profitability as you'll find out soon.
But first...
The Pig Story
My grandad was a drinker.
What we’d call an alcoholic these days.
He saw me just once (when I was 3 months old so I never really met him) but I’m glad he did, then he died.
During WW2 he was a miner for a while, which was a reserved occupation so he didn’t get called up into the army immediately. Although he did join up later.
Just before the war started he was drunk in the pub chatting to a bunch of people he had never met before.
Much later my Grandma heard him fumbling with his keys trying to get into the house after a shedload of beer.
She opened the door and glared.
He said ‘I had the chance to buy a pig’
She said ‘Well that would have been bloody stupid, Thank God you thought better of…..’
Then she stopped as she heard an oink come from the darkness behind her husband.
Both my grandad and the pig spent the night in the shed.
When war broke out and meat rationing hit the UK my Grandad sold the pig through the black market and made enough money to put a deposit down on a small shop - a business they ran successfully for years.
Some years after the war (same pub, same amount of beer) and he bought a half-share in a taxi with a friend of his, planning to go into business as a taxi hire firm.
Everyone laughed because my grandad was a drinker who couldn’t drive.
His business partner (Alan) could though and did the taxi driving, giving my grandad half of the takings. Alan’s ‘perk’ of the job was of course having control of the taxi for his personal use as well.
It was probably lucky that my grandad couldn’t drive because he continued to drink.
He sold his share in the taxi business to someone else maybe a year later and the money helped pay for my mum (his daughter) to go to Grammar school, which was a first for our family.
Two stupid ideas.
LITTLE ideas that many of his friends and family laughed at.
Ideas that my grandma thought were dangerous.
But it started off their shop business and paid for my mum’s education.
You don't have to be Nike to change your life.
You just have to add a dangerous idea or two into it.
You can't do things the same as everyone else and expect to get different results
Playing it safe and following the rules has gotten you to where you are now
Look - I'm no maverick by nature.
I'm a very private person and play my cards close to my chest.
I enjoy the simple things in life like good food and wine, family, travel and free time.
But I very quickly realised that these do NOT arrive if you do things that same way as most people.
Need proof?
Why are 95% of people who are trying to make money online or build an online business failing?
Because they're all doing the exact same thing.
What if you had an arsenal of strategies and techniques that you could use - quietly and without anyone knowing - that could bring you profit faster than you've ever known before, cut down on risk, reduce expenses, increase your income, produce reveue for doing NOTHING (yes really) and a dozen other strategies.
And all done quietly, behind the scenes.
The whole point of using the strategies I'm going to share with you is that they're not widely known.
You can put these into place and very few people will notice, so if it's an ego-boost your after
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Value Amplifier Strategy
LIMITED TIME:
The complete Irresistible Offers Strategy publication (50-page PDF)
(Includes the 60-minute offer checklist)
Lifetime Access to the custom GPT
Closes In:
This Is A Founder Launch (Quick Heads-Up)
Just so we’re clear:
This is founder pricing for a product being delivered on May 6th.
You’re securing access now at $47 (before it becomes $97) and I’ll be using the next few days to finish and package everything properly.
On May 6th you’ll receive:
✅ The AI Leverage Integration Map
✅ Access to the private AI Leverage Advisor
✅ Your Personal AI Leverage Score
Get in now while the early-bird discount is active
Founder Access Today: $47
Regular Price $97
Price rises May 6th.
Get in now at founder pricing.
Price rises May 6th.
Get in now at founder pricing.
Save $30...But only while the timer's running...
$97 $47
Founder Access Closes:
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Get my $497 Coaching Strategy For Generating Your First $1,000 Online... For Just $37
Want To Work With Me To Get Your Business Off The Ground?
Tony Shepherd's ...
"S.F.S. Strategy"
(Start.From.Scratch)
$37
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FINALLY...I'm sharing my closely guarded content secrets
"Content Genius Workshop"
"...that you can start TODAY!"
(even if you've never written anything in your life before)
Introducing Tony Shepherd's...
My earn as you go Workshop finally reveals how and where i source the pro-quality content that gets my emails opened, My Links Clicked and made me hundreds of thousands of dollars working from home
How to Quickly And Easily find and profit from content for your emails, products and blogs that will engage your subscribers, get your content read and your sales links clicked...
I've NEVER Shared This Information Before - Exactly WHAT I Do And WHY I Do It, Where I Find The Pro Quality Content That Has Got Me A Reputation As One Of The Most Interesting And Unique Internet Marketers.
nO learning curve, and start seeing actual (Spendable) results in just DAYS
(This is the stuff i've always kept very close to my chest)
For the first time EVER I'm sharing the ''How does he do that?' Strategies that make me thousands each week, working just a few hours a day
They're interesting for three reasons:
1. They're 226 years old and since they have no hand rail you have to have your wits about you when using them after a few glasses of wine
2. We occasionally hear footsteps going up and down them at night when everyone is in bed (yep sounds like BS right now, but let me tell you it's a very different story at 3am in the morning)
3. But best of all, I was sitting at the top of these stairs back in 2009 (I was trying to get a wifi signal) when I had the idea to launch my very first PLR site
And that's where you come in...
Because just last week when I was doing some admin and going through old sites I stumbled across a cache of vintage ebooks that I had created for my PLR membership site back in 2009, and decided to offer them WITH FULL WHITE LABEL LICENSES in a one-off 24 hour release.
So I'll never offer this again.
warning - Read before you continue!
This is like buying a used car right?
This bundle comes 'as is' and because you get full white label rights to every single ebook I'm not offering a refund.
So this comes with a warning.
These ebooks were written (some by ghost writers, some by me and even some by in-house staff back when I had a small team) back in 2009 so the content will have aged. They might even be out there on the internet but I'm the creator and I've never offered White Label Licenses for them before.
And that's why this offer is priced accordingly
I mean, one is even about article marketing - is that a thing any more?
Maybe it is - maybe there is a whole new generation of newbies coming through who would get extremely excited about it!
Other titles are about more timeless methods that will never go out of date.
Back in 2009 my PLR members paid $27 EACH for these titles.
Content is the reason we buy products and services - it's as simple as that.
If you can supply creative, interesting and addictive content you can sell anything you wish, to anyone and at any time - either your own products OR as an affiliate.
I've done both very successfully.
So let's talk about content for a second...
It's the reason we follow marketers, bloggers, writers, YouTubers and other experts and it's the reason we open their emails, read their Tweets, Like their Facebook posts and
It's the reason we buy their books, follow their recommendations, listen to their music, watch their videos, download their podcasts and generally buy their stuff.
It's all about content.
And If you can deliver engaging, interesting and appealing content then selling becomes SIMPLE, whether your own products, or as an affiliate.
the myth about 'proper' content
You might have been told by 'experts' that you must TEACH with your content?
Whether it's in the emails to your list, the posts on your blog, on your Facebook page or via your Tweets.
They say you must teach and inspire.
But I'm telling you now that advice is not only outdated and dangerously WRONG but it's also very unlikely to work for you.
I've made more money from stories about horny nuns than I have from content teaching how to split test sales pages!
You must entertain first.
Think about the most highly paid people in our society
They are ENTERTAINERS
Authors, singers, comedians, actors, writers...
They provide entertaining content that people return for again and again
And once their status as a provider of interesting content is cemented, THEN they sell.
Don't get me wrong, I DO teach and I do it VERY well.
But only in my PAID PRODUCTS
(Which are sold through emails about the dark history of wristwatches or what happens when robots kill)
Part of what you'll learn in this course is the POWER of separating when to entertain and when to sell.
It's VITAL that you know this.
I'll show you exactly how I do it.
I'll also show you exactly where to source content that you can use in all areas of your business for maximum profit!
Don't make the mistake of thinking you can't use my sources and strategies in your PAID products too...
You absolutely can!
If you've read any of my courses you'll know that stories are some of the best ways of teaching. What could be better to emphasis your point than a well-sourced story or example?
And even better it's ready-made content you can LEGALLY use as you wish. I'll show you a few journalistic techniques that give you carte blanche to use pretty much any content you like for any purpose without worrying about copyright or intellectual property laws.
I'll show you where to get it and how to use it.
I'll show you how to turn content about everything from Fidel Castro's crocodiles to the truth about Madame Tussaud into profit for YOUR business.
Of course I'll ALSO show you where to get content that you can use to teach, inform and educate too - that's is ALSO there for the taking when you know where to look.
I'm offering you a MASSIVE advantage over 95% of your competitors
VERY few marketers realise the power and potential of using good, entertaining content in their business
So what I'm offering here is a shortcut - a huge advantage.
I'll show you how to use it in YOUR business to instantly set your content apart from the usual bland content that most marketers use.
And even better it's ready-made content you can LEGALLY use as you wish. I'll show you a few journalistic techniques that give you carte blanche to use pretty much any content you like for any purpose.
I'll show you where to get it and how to use it.
Can't anyone find these sources and do the same?
If you know where to look you MIGHT find the content, if you were lucky or put in a lot of time.
They're not hidden, but the chances are you wouldn't recognise them if you did stumble across them anyway, because of the processes I use to make them unique and my own (I'll reveal everything in this workshop)
And even if you DID find the sources I use you'd possibly use the wrong KIND of content and that could be disastrous. (I'll show you how to select and reject the right kind of content)
There's a fine line between being entertaining and being offensive
There is some content I will never TOUCH because it could destroy my business overnight by offending my readers.
Don't worry I'll share this with you - how to keep safe, how to avoid being bland without upsetting your customer base
Because the OTHER extreme can be just as bad for your business
There is nothing worse than BORING content for killing sales and your reputation.
In fact being boring is probably worse than being offensive so it's vital to realise when your content is yawn-making
(I'll show you how I do that too)
I'll show you how I construct content that is fascinating and pulls the reader in even if I know nothing about the subject I'm writing about
Because the truth is MOST of the content I write in my emails is on subjects I've never come across before
I'll show you how to switch from content into sales mode too
Knowing WHEN to ask for the sale and HOW to ask for the sale is vital so I'll cover ALL of that in this course.
I'll show you actual examples if how I do this, how it's timed to maximise profits, my 'rule of three' that makes selling seamless and what you must never do if you want to sell from your content emails.
I'll ALSO reveal what goes on 'behind the scenes' that you could never figure out from just reading my emails or Products.
Although it looks casual I DON'T just send out random content and hope to make sales.
There's a lot of method behind my apparent madness that is specifically constructed to maximise my conversions, my income and (of VITAL importance) my repeat sales.
This isn't just about selling.
This is about selling again and again to returning rabid buyers while at the SAME TIME pulling new subscribers into my ethos and priming them to buy.
Think about this:
I wouldn't have spent TEN YEARS sending out emails like I do unless it was bringing in a LOT of money for me, right?
And it certainly is.
I can show you how to locate and source content that can turn your business into a well-oiled online profit machine.
It's FAST too.
In fact it's the reason I can make a very comfortable full-time living from simply spending 20 minutes a day crafting a story or message.
let me change things for you starting RIGHT NOW
Listen up - I can teach you something here that NO OTHER INTERNET MARKETER IS ABLE TO DO - because my emails and content are unique.
You just don't see emails like mine from any other marketer right?
That's because what you're about to learn is unique to this workshop
And what's more, by using the sources and strategies in this course, you will discover how to make YOUR content unique too - where ever you decide to use it.
Secure Your Place Now
The workshop begins on Monday 9th September (next Monday) when I send out the first of THREE modules in PDF format (the following two will arrive on Monday 16th and Monday 23rd September respectively).
Each module will show you precisely WHERE I obtain the content that make my emails, products and other content very different to most others in the internet marketing sphere and HOW I select and use this content to maximum effect.
The workshop will show you not only WHERE to find the content but will explain the thinking and strategies behind WHY I use it so YOU can do exactly the same.
You will have access to the exact same sources, content and information that I use my own content BUT you'll also discover how to use it to increase your profits, grow your business, build your brand and increase your income.
I'll also show you where you can contact me directly for the duration of the workshop with any questions you might have. I'll be available to you for the full three weeks.
We're not just talking about where to find good content - you're getting a full walkthrough of how I use 100% free content to leverage my own profits and build my brand.
You'll also get a weekly Q&A sheet that shares (anonymously) questions, queries and solutions from other workshop members.
By the time you have completed the workshop you will be able to use content to maximise your sales, grow your business and out-sell your competition, and have the skills and knowledge to do so on an ongoing basis.
You can't get this information anywhere else or from anyone else...
This was NOT crap PLR
i haven't been through all these titles, or checked them out in fine detail since back in 2009
But I do know at the peak I had over 300 members paying $27 EACH for these PLR ebooks to sell on and keep 100% of the profit.
And when I initially opened my PLR site it sold out in minutes.
Literally MINUTES.
Now to be fair, I initially limited numbers but still, it was incredibly popular
Now the deal is even better - you get the Entire 16 ebook bundle including a full white label license for just $27
This is NOT crap PLR
I haven't been through all these titles, or checked them out in fine detail since back in 2009
But I do know at the peak I had over 300 members paying $27 EACH for these PLR ebooks and membership retention was pretty good so I must have been doing something right!
so what do YOU get?
Each ebook comes with:
1. A full White Label license to every single ebook in the bundle (details below)
2. E-covers in different sizes and formats (pretty good ones too, I had a great designer)
3. Sales page both with sales copy AND blank version
4. PSD (photoshop editable) versions of site and ecovers
5. Ready to sell PDF version of the ebooks
6. Source files in MS Word (this was before I owned a Mac) and Open Office formats
7. I think there are a couple of extra ebooks in there that don't have e-covers shown above, so they're kind of unannounced bonuses.
so what could you do with all this white label?
Now THIS is the really interesting part...
There's a lot of content here, really good content
Personally I'd bring it up to date and turn it into multiple income streams
Updated you could sell these and keep 100% of the profit
Broken down you could use them for blogs, podcasts, social media posts
Again personally I'd be creating multiple funnels for these, using the content to make free lead magnets, upsell offers and would even break some of the content down to give me content for follow-up email sequences.
It's going to need tweaking purely because of the date in my opinion but these are very good looking ebooks, they're high-quality packages but are just a bit dated (like me)
Check out the White Label license below:
White Label License
This license covers ALL ebooks in the bundle. It also supersedes any other licenses you might find in there that don't give you as much freedom - forget those because with this current bundle you get the FULL WHITE LABEL LICENSE shown below.
[YES] Can be given away
[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be sold
[YES] Can be edited completely and your name put on as author
[YES] Can be added to membership sites
[YES] Can be used as web content
[YES] Can be broken down into articles
[YES[ Can be broken down into free reports, lead magnets, emails etc
[YES] Can be packaged into an ebook or new product
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] You cannot use my name or business name in any way
[NO] Can sell Private Label Rights
[NO] Can sell White Label Rights
One-Off Time-Limited
Content Sell-Off
This isn't for everybody.
If you're the sort of person who won't do anything with this content then I'd politely suggest you leave this page now, it's probably not for you.
But if you'd enjoy sitting down and messing about with this white label bundle, generating some ideas, enjoying the content and getting some income streams on the go, then it's an absolute bargain for the price.
Even if you have no definite plan for what you'll do with all this content, you could still grab it for your internet 'store cupboard' because it's never going to be released again
(That's what I do)
Anyway, quick heads-up...
I'm only releasing this content ONCE
So when this offer closes in around 24 hours it's gone forever.
Ends Forever In:
One-Time Payment
Workshop Begins Next Monday 9th September
P.S. Most one-person business operators are doing far more manual work than they realise…and AI is just waiting for you to hand it over...and send you back the profits.
Any Q's just ask
TonyShepherd397@gmail.com
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