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Get my $497 Coaching Strategy For Generating Your First $1,000 Online... For Just $37

On Monday January 6th 2025
I'm Launching My Brand-New Coaching Program:

"STOP Building Someone Else's Business
And Finally Build One That Actually Fits YOU"

Live Now: Early-Bird Discount

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds

Your existing offers are probably as strong as a pensioner's Bladder

**(So if your offers aren't converting, here's how to fix them in 60 minutes)**

“Build a personalised, profitable business using the skills, tools and assets you already have… and do it in a way that actually fits YOU — your personality, your strengths, your constraints, your life.”

“What If You Could Build a Profitable Online Income Stream / Business...

(OR use the included custom GPT to do it for you in a fraction of the time)

“...Using Nothing But the Skills, Tools & Half-Finished Bits That You Already Have?”

Introducing Tony Shepherd's...

Includes Personal Leverage Profit Strategy GPT

Personal Leverage

Profit Strategy

Personal Leverage

Profit Strategy

**If nothing you’ve tried online has worked This Might Be Why:**

Here's why it Matters...

"Turn Any Idea into a “Yes” Offer
...in 60 Minutes!"

"Because BULK is NOT what
makes your offer Irresistible!

So here's the thing...

If you've been trying to make money online for more than six months and you're still broke, still confused, still restarting every few weeks... it's not because you're lazy.

It's not because you lack intelligence or skill.

And it's definitely not because "the market is too saturated."

You're failing because you're wearing someone else's shoes.

And they don't fit.

Let me explain what I mean.

You see someone crushing it with YouTube, so you try to build a YouTube business.

Except you hate being on camera and video editing makes you want to smash your laptop.

You see someone making bank with a personal brand, so you try to be "always on" and visible.

Except you're an introvert and it drains you so badly you can barely function by Wednesday afternoon.

You see someone succeeding with daily content, so you force yourself to post constantly.

Except you've got kids, a full-time job, and maybe forty-five minutes of free time on a good day.

You're trying to force yourself into business models that don't fit who you are.

And then you wonder why it's so bloody hard.

Here's the pattern you're stuck in:

Try a new strategy, push hard for a week, hit the invisible wall, blame yourself, start again with the next shiny thing.

Sound familiar?

Meanwhile, the ONE thing you actually needed - the one thing none of these "proven systems" ever gave you - was this:

A business model actually tailored to YOU.

Not to the guru selling it, not to the "average person, not to whoever or whatever is trending right now...

To you.

Your skills, personality, your time constraints, your assets and even your ADHD or perfectionism.

Get that right, and everything slots into place financially.

It's not because you're lazy.

It's not because you "don’t have what it takes."

And it’s definitely not because the market is too saturated.

It’s because you were trying to build a business that was never built for you in the first place. Like trying on a shoe that doesn't fit

If you were anything like I was when I started out, you've already been pushed into templates, tactics, funnels, “systems,” challenges, and blueprints that (let’s be honest) were never designed around your strengths, your personality, your constraints, or your existing assets.

They were designed to look good in a pitch, or they were trendy or they were 'current'.

They certainly weren't designed to fit the human actually running the business!

So you get trapped in the crap-cycle:

- Try a new thing

- Push hard for a week

- Hit the invisible wall

- Blame yourself

- Repeat

Meanwhile, the one thing you actually needed most was the one thing none of these “systems” ever gave you:

A business model tailored to YOU - no one else.

Because that's when things really do start to change.

And that's what I'm offering you today

My strategy is built around your strengths, not your shortcomings.

Your actual tools - the ones you have - not your 'wish-list'

Around your personality and abilities, not someone else’s blueprint, course, or program

Your reality, not what is trending, fashionable or shiny

It's a shortcut sure, but one that actually works FOR you.

“Most People Don’t Need More Effort.
**They Need Alignment.”**

When something fits you, marketing stops feeling like a battle.

Everything happens faster.

Ideas feel easy, not forced.

Selling feels natural (yep really, even if you don't like selling)

Momentum finally happens, and you find yourself realising it's actually working.

But alignment isn’t something you stumble into.

It has to be engineered.

And that’s exactly what this strategy does.

Drum roll please...

Introducing: The Personal Leverage Profit Strategy

A Personalised Business-Building Strategy

I suppose you could almost call this Personal Coaching ...but without the Coach

If you hired a decent business coach, this is exactly what they’d do before telling you to build funnels, create content, or “pick a niche.”

They’d start by figuring out you.

They’d ask questions like:

• What skills do you already have?

• What have you already built or half-built?

• What drains your energy vs gives it back?

• How much time, money, and headspace do you realistically have?

• What kind of business model actually suits your personality?

Only after that would they help you choose a business model.

Because without that step, everything else is guesswork.

The problem is…

Good personal coaching costs $2,000 to $5,000 even for a basic service takes weeks or months, and usually requires endless calls and back-and-forth.

The Personal Leverage Profit Strategy does the same foundational work, systematically.

It walks you through the same diagnostic process a coach would use to:

✔ Audit your skills, assets, and tools

✔ Filter out business models that don’t fit you

✔ Identify the ones that do

✔ And narrow everything down to one clear, realistic path

And if you want to shortcut it even further…

The included Private Custom GPT does this with you.

It asks the right questions, processes your answers, and builds your personalised business strategy step by step - without waiting for calls, without generic advice, and without trying to turn you into someone you’re not.

t’s clarity...and clarity fixes motivation

And that’s the part many people are missing all along.

A personalised business-building strategy that finally matches YOU.

Based entirely on almost two decades’ worth of marketing principles (yes I'm an old fart) real-world testing, and the deeply unsexy truth about how online income actually gets built, and why some things work for some marketers and not for others.

It's summarised for sure - you can't cram twenty years into one product, but it'll certainly help get you to where you want to be...which is a business or income stream (you can decide) that is based around your money-making skills.

The fact is you need personalisation in your business model or it's like grabbing the first off-the-peg suit you see and hoping it fits.

This strategy is designed to:

✔ Use your existing assets (lists, tools, skills, content, experiences)

✔ Align to your personality (introvert? extrovert? builder? creator?)

✔ Respect your constraints (limited time, low energy,ADHD, tight budget)

✔ Match you to the right income model

✔ And eliminate literally everything that doesn’t fit

There's some work involved of course, but the good news is:

You’re not doing it alone.

The entire strategy is paired with a Custom GPT trained exclusively on the strategy, designed to build your personalised plan, step by step.

You Don't Need To Start From Scratch

If you've been around IM for more than a few months and tried even a few things, this will do the biz for you

This is like discovering your garage full of dusty parts…

…and realising you already have everything needed to build something powerful.

You don’t need:

✘ A huge audience

✘ Fancy tech or tech skills

✘ A rebrand

✘ A personality transplant

✘ Any rep, sales history or proof you've done this before

You just need a bit of clarity.

Clarity about what really fits you.

What drains you.

What energises you.

What’s actually monetisable.

And what you probably should have chucked out months ago.

The Personal Leverage Profit Strategy gives you that clarity, in plain English, with no fluff.

“The A-Team Never Waited for Perfect Tools… And Neither Should You.”

Remember the A-Team TV show?

Every episode they'd be locked in a dusty garage with three oil drums, a lawnmower, a questionable amount of rubber hosepipe and half a sewing machine.

Then the scene would shift to show them bursting out riding the missile-bearing hovercraft they'd created in 20 minutes from what was laying around

They didn’t buy a $2,000 welding kit

They didn’t watch 47 YouTube tutorials first

They didn’t take a course on “Battle Hovercraft Building for Heroes”

They simply built from what was already in the room, and made it work

YOU are about to do the same - to create a new business or income stream that is tailor-made for your current situation

Inside the Personal Leverage Profit Strategy, you’ll discover:

How to build a profitable online income of full business using ONLY…

>> The audience you already have (even if it’s 12 people)

>> The content you already made (if any, don't worry if there's none yet)

>> The tools you’ve already bought or are subscribing to

>> The platforms you already use

>> The knowledge you already 'lived' or acquired

>> The personality you already possess (no upgrade needed ;)

And even the constraints you already struggle with

We're talking a strategy that is built around you and for you.

“Here’s What’s Inside Personal Leverage Profit Strategy”

Inside Personal Leverage Profit Strategy you'll discover:

✅ The simple diagnostic that reveals why every business model you’ve tried so far felt like pushing a car uphill… and what actually would work for you

✅ How to uncover hidden strengths you didn’t even realise were monetisable...and how to turn them into a real income advantage

✅ The “asset awakening” process that exposes the goldmine already sitting in your tools, accounts, content, drafts, lists, and forgotten ideas

✅ A ruthless filtering method that instantly eliminates the business models that will burn you out, and highlights the ones that make success feel effortless

✅ The personality-fit discovery that shows you exactly how you naturally produce your best work (and how to build a business around that instead of fighting it)

✅ How to turn your limitations - time, money, energy, confidence, visibility comfort - into strategic leverage instead of obstacles

✅ The clarity framework that stops you chasing shiny objects and locks you onto one simple path you can actually finish and profit from

✅ The “garage-to-income” method that shows you how to build a working business from the bits and pieces you already have lying around

✅ The single business structure that removes 90% of overwhelm and shows you exactly what matters (and what you should ignore forever)

✅ How to identify your natural business archetype blend - and why this instantly explains all your past false starts

✅ The little-known ‘market gravity’ test that tells you within seconds whether an idea has real earning potential or is dead on arrival

✅ The energy-based decision tool that prevents burnout and guides you toward ideas that actually excite you and keep you consistent

✅ The “speed to money” filter that reveals which of your ideas can realistically make you income in the next 30 days

✅ Why most people waste months building things nobody asked for - and the simple shift that stops you doing the same

✅ The three-part business stack that gives you near-instant clarity on what you’re selling, how people find it, and why they trust you enough to buy

✅ The 30-day 'sprint' method that breaks your paralysis, cuts out perfectionism, and finally gets you earning instead of endlessly planning

"And With the Included Custom GPT…"

✅ Get a personalised business strategy built for you in minutes - based on your personality, assets, and current tools

✅ Let the GPT map your strengths, constraints, and energy patterns and show you exactly where your most profitable path is

✅ Have it analyse the platforms, software and infrastructure you already own... and build a model that uses them instead of wasting them

✅ Generate your perfect-fit offer, your simplest traffic source, and the credibility method that suits your comfort zone

✅ Get a complete action plan automatically built around your schedule and constraints

Who This Is Perfect For

Here’s What You’ll Discover Inside the Publication

Here's what this 39-page publication does:

✔ Reveals your true working style and business archetype

(And no, you don’t have to fit into one — most people are a blend.)

✔ Shows you the assets you're sitting on that you’ve completely overlooked

Tools, lists, drafts, old products, skills, experiences — all of it becomes usable.

✔ Filters out every bad business idea instantly

If it drains your energy, has no market pull, or can't make money in 30 days… it’s out.

✔ Gives you a business model you can actually execute

✔ Shows you how to build from what’s already “on the garage floor”

The A-Team method :). Practical, scrappy, surprisingly effective.

✔ Gives you a simple action plan

(Forces progress and eliminates perfectionism)

✔ Beginners who feel stuck

✔ Creators who can’t seem to finish anything

✔ Marketers drowning in tools but lacking direction

✔ Introverts avoiding visibility

✔ Side-hustlers with limited time

✔ Anyone tired of business models that don’t fit

✔ People who want clarity instead of chaos

✔ Anyone who wants income, not busywork

If you’ve ever said:

“I just need one good, clear plan…”

This is the plan.

Two ways to use The Personal Leverage Profit Strategy

Option 1: Follow the checklist manually. In an hour or two you'll have a rock-solid offer fully mapped out.

Option 2: Use the included custom GPT. It'll produce your complete business model (or income stream - you tell it which)...in minutes...

Either way, you'll very quickly know exactly what you're doing.

And Then… the Private GPT Builds Your Personal Strategy FOR You

This is where the shortcut finally works.

The GPT sorts your assets.

Identifies your personality fit.

Maps your strengths.

Analyses your constraints.

Scans your existing tools and platforms.

Filters everything.

And then builds your personal business model, tailored 100% to you.

It’s like having a no-nonsense strategist who refuses to let you overcomplicate anything.

“Most People Don't Fail Because They're Lazy...”

“...They Fail Because They're Misaligned!”

What do I mean by 'misaligned'?

You probably already know, because when you see it, it jumps out at you because it's awkward and sometimes embarrassing to watch...

A quiet writer trying to be a TikTok star.

An introvert trying to become a personal-brand “influencer.”

A busy parent trying to run a business that needs 10 hours a day.

Someone who hates calls trying to sell high-ticket coaching.

This is SELF-SABOTAGE disguised as “pushing the envelope"

And it’s a major reason why so many talented marketers don't make it

But when you:

✔ Stop fighting your nature

✔ Stop ignoring the assets you already have

✔ Stop copying the wrong people

✔ And finally build something that fits you…

Then suddenly:

Your ideas click

Your offers work

Your traffic feels easy

•Selling becomes natural

•And money actually shows up

Alignment isn’t “woo-woo.”

It’s engineering...it's a leverage strategy.

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

IDEAS CLUB"

You'll discover:

>> How to find your offer idea - Even if you think "everyone's already doing this" (they're not doing it YOUR way)

>> The "job" your offer actually does - It's not teaching or delivering content. It's something far more fundamental. Once you understand this, everything clicks.

>> Why picking the right angle is worth more than adding more stuff - There are 5 angles that actually work. Pick the right one and you'll cut through the noise instantly.

>> How to price like you're not scared - Stop undercharging because you're nervous. Price based on outcome value, not your effort.

>> Bonuses that actually increase sales - Most bonuses are just random extras. I'll show you exactly which ones work, and why

>> Guarantees that make you money - When done right, a guarantee removes risk and increases conversions. When done wrong, it makes you look desperate and reduces conversions...if you're using guarantees you need to get this right

>> How to remove friction - The invisible thing that kills more sales than bad copy. Fix this and people will actually buy.

...and much more...

Includes my Custom GPT!

What You'll Walk Away With

By the end of this publication, you'll have:

✓ A clear understanding of the "job" your offer does - So you can position it in a way that actually resonates

✓ Your main angle - The one thing that makes your offer different from everyone else's

✓ Your pricing structure - Based on outcome value, not guesswork

✓ 3-5 strategic bonuses - Each one removing a specific objection

✓ A guarantee that works - If you want one

✓ All friction removed - So there's nothing stopping people from buying

✓ A complete offer you can launch immediately

About Tony Shepherd

About the author (me) but written from the third-person because it sounds better ;)

Tony's been selling online since before it was cool (and profitable).

He's launched hundreds of products, written more sales pages than he can remember, and learned what actually works through years of testing, tweaking, and occasionally getting it spectacularly wrong.

He doesn't do hype (much)

He doesn't do complicated.

He just does what works.

And this?

This works.

Email Coaching $1297 $997
(Early-Bird Discount)

80-Page Full Coaching Blueprint $97 $37
(Early-Bird Discount)

I'll be working personally (email coaching) With Just 10 clients, starting Monday 6th January 2025...

...For Three Months OR Until you Get To $900 Per WEEK with your online business

So why $900 Per Week?

That's an easy one...

Because it's an easily achievable number.

It's also $3600 per month, and that is the amount it takes to replace the average salary so you can go full-time online.

But also...

Because it's easily sustainable too.

I don't just want you to get to $900 one time.

I want to help you create an online business that brings in $900 EVERY WEEK, until you decide you want to scale up and earn more.

By then of course you'll know exactly what to do so I'll 'release you into the wild' like an extremely profitable bear cub to earn as much as you want.

It's a strategy that I've used before with clients who want A.I. to do a lot of the heavy-lifting in their businesses, but also wanted a scalable yet simple strategy of making money online.

It's for marketers who want to keep a relatively low profile and aren't super-keen on using social media channels, but are happy to use the leverage that A.I. can bring to their business

It's also got some mindset stuff in there (which is incredibly powerful in terms of your earning potential and for wiping out procrastination, overwhelm and over-thinking) as well as the meat and bones of the A.I. strategy itself.

But probably more importantly it's for marketers who have realised that although everyone has access to A.I. it's HOW you use it that really levels the playing field.

Even better, because I'll be working with you personally on this, I'll be able to tell you exactly what to do in your business to in terms of creating your own uniqueness and angle, and how to get around any obstacle or challenge you might face.

I'll kill the dragons personally for you ;)

How Does It Work?

We'll work together via email for three months.

After that time you will be earning at least $900 per week or I'll keep working with you for up to one year until you are earning that amount.

What will you need?

The usual IM stuff...

A way to take payments (Paypal, Stripe etc), a way of hosting sales pages, access to your preferred A.I. such as ChatGPT or whatever you use (free ones are fine) and a way of handling a list such as Aweber, Systeme or similar.

You probably have much of this already

It would also be good to have maybe $50 - $100 seed money (not always needed) and a little free time to get things started.

You'll also need a full-length picture of yourself dressed as a carrot.

(Actually the carrot thing isn't true, I just wondered if you were reading the copy or skimming :)

It would also be handy to have a way of tracking your sales. I use a spreadsheet but a simple diary or notepad will work too, as long as you know when you're hitting your first $900 per week.

Inside Irresistible Offer you'll discover:

✅ The simple “make-it-obvious” tweak that turns a maybe into a yes...in one line.

✅ A calm way to structure an offer so every piece has a job (and 'fluff' quietly disappears).

✅ The five-angle 'lens' that makes your message totally clear.

✅ How to spot the 'real job' your offer does...so you stop competing on “deliverables.”

✅ A quick tactic that tells you which angle to lead with when people are rushed, skeptical, or overwhelmed.

✅ The quiet pricing strategy that makes the middle option feel like the obvious pick.

✅ How to turn “extras” into additional sales but without adding more stuff.

✅ The six 'buyer worries' most offers ignore...and how to solve them

✅ A first-20-minutes trick that gets buyers excited before doubts can creep in.

✅ The risk-reversal move that makes the decision feel safe (but without making big promises).

✅ A naming/positioning tweak that turns “templates” into a transformation.

✅ Where winning offer ideas are already hiding ...with no brainstorming marathon needed.

✅ A dead-simple test that tells you if your page is ready to go

✅ The cleanest way to use proof now, even if you don't have any

✅ The focus 'angle' tactic that most marketers miss

✅ A painless method to price with confidence...even if pricing make you nervous

✅ Bonuses that buyers will thank you for

✅ A page layout that reads simply, answers doubts, and ends on one clear action...buying!

✅ The small 'intro' tactic that lowers refunds and raises word-of-mouth.

✅ A repeatable process you can run on your next idea, and the next.

Greed is Good...But BadAss is Better

So - for example - if you knew the secret of how to psychologically nudge people into buying an upsell that doubled the value of each sale you made, would you do it over again?

How many times?

Would you worry about the ethics of it?

Probably not - I wouldn't - because most selling is about emotional manipulation. It happens to me all the time and I'm fine with it.

I bought a fancy Nespresso coffee maker thing recently, and I love it.

But for the life of me I can't sit down and work out WHY I bought it. I have a perfectly good coffee maker already, not to mention several cafetières and a large tub of green tea I no longer seem to drink.

Some emotional buttons were obviously pressed to make me spend hundreds on that coffee gadget and I couldn't be happier.

Yet many marketers don't see that to really make money online you need to dig a little deeper.

You need to brush away the topsoil and dig a little deeper.

Get your hands dirty

Not in any illegal or unethical way, but just in ways that finally tip the table in your favour for once.

I'm talking about finally learning to be a badass marketer

'They Are Special People'

Want to finally start earning online?

Here's a brief idea of the sort of information i'll be sharing:

"If you're creating solid products but they're just not selling, you're not happy with the Quality and feel of your products or you just can't generate any good ideas…

…you need The 'Irresisitible Offer' Strategy

You're Just One Good Plan Away From Making Your Online Income Work...

One Last Thing Before You Decide...

You've probably spent months - maybe years - wondering why nothing's worked yet.

You've tried, you've learned, you've started projects...and the rest...

And still... nothing quite fits.

Here's the truth: It's not you.

It's the model.

Every week you spend building the wrong business is a week you'll never get back.

Every dollar you spend on tools for a model that doesn't fit is money wasted.

Every ounce of motivation you burn forcing yourself to be someone you're not is gone forever.

How much longer are you willing to keep doing that?

The Personal Leverage Profit Strategy finds the business model that actually fits you.

So you can stop wandering, stop comparing, stop feeling behind.

And start building something that works.

For you...finally.

GET INSTANT ACCESS NOW BELOW - $27

(Price increases when the timer hits zero)

An important message from Tony Shepherd...

When Oregon University running coach Bill Bowerman ruined his wife's waffle maker to make 'waffle shoes' for his athletes...and then went on to co-found Nike

He did it by doing things in a way that were NOT industry standard.

In a way that experts said would not work.

But you don't have to be Nike to put something into place that can change your life around very quickly.

For EVERY size of business, 'dangerous ideas' can work with frightening effectiveness and fast profitability as you'll find out soon.

But first...

The Pig Story

My grandad was a drinker.

What we’d call an alcoholic these days.

He saw me just once (when I was 3 months old so I never really met him) but I’m glad he did, then he died.

During WW2 he was a miner for a while, which was a reserved occupation so he didn’t get called up into the army immediately. Although he did join up later.

Just before the war started he was drunk in the pub chatting to a bunch of people he had never met before.

Much later my Grandma heard him fumbling with his keys trying to get into the house after a shedload of beer.

She opened the door and glared.

He said ‘I had the chance to buy a pig’

She said ‘Well that would have been bloody stupid, Thank God you thought better of…..’

Then she stopped as she heard an oink come from the darkness behind her husband.

Both my grandad and the pig spent the night in the shed.

When war broke out and meat rationing hit the UK my Grandad sold the pig through the black market and made enough money to put a deposit down on a small shop - a business they ran successfully for years.

Some years after the war (same pub, same amount of beer) and he bought a half-share in a taxi with a friend of his, planning to go into business as a taxi hire firm.

Everyone laughed because my grandad was a drinker who couldn’t drive.

His business partner (Alan) could though and did the taxi driving, giving my grandad half of the takings. Alan’s ‘perk’ of the job was of course having control of the taxi for his personal use as well.

It was probably lucky that my grandad couldn’t drive because he continued to drink.

He sold his share in the taxi business to someone else maybe a year later and the money helped pay for my mum (his daughter) to go to Grammar school, which was a first for our family.

Two stupid ideas.

LITTLE ideas that many of his friends and family laughed at.

Ideas that my grandma thought were dangerous.

But it started off their shop business and paid for my mum’s education.

You don't have to be Nike to change your life.

You just have to add a dangerous idea or two into it.

You can't do things the same as everyone else and expect to get different results

Playing it safe and following the rules has gotten you to where you are now

Look - I'm no maverick by nature.

I'm a very private person and play my cards close to my chest.

I enjoy the simple things in life like good food and wine, family, travel and free time.

But I very quickly realised that these do NOT arrive if you do things that same way as most people.

Need proof?

Why are 95% of people who are trying to make money online or build an online business failing?

Because they're all doing the exact same thing.

What if you had an arsenal of strategies and techniques that you could use - quietly and without anyone knowing - that could bring you profit faster than you've ever known before, cut down on risk, reduce expenses, increase your income, produce reveue for doing NOTHING (yes really) and a dozen other strategies.

And all done quietly, behind the scenes.

The whole point of using the strategies I'm going to share with you is that they're not widely known.

You can put these into place and very few people will notice, so if it's an ego-boost your after

$37

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