Get my $497 Coaching Strategy For Generating Your First $1,000 Online... For Just $37

On Monday January 6th 2025
I'm Launching My Brand-New Coaching Program:

24 Hour Early-Bird Discount

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds

"Is This YOU When You Try To Create Products?"

"This is too basic - I can’t charge for this"

"It’s already been done"

"You can find this for free on the internet"

"Why would anyone pay for this?"

"I can show you TODAY how to dump those Obstacles forever!..."

"...And Turn ANY Digital Product Into a Profitable, Professional-Level Offer -
Even If You're Starting From Scratch!"

Already using AI? This strategy plugs right into that.
Prefer doing it the “old-school” way? You’ll still get the same big results.

"...Because The Good News Is You're Just One Simple Change Away From Permanently Joining The Ranks Of Successful, Highly Profitable Product Sellers!"

A quick message from Tony Shepherd...

Do your products somehow 'fall short' when it comes to selling them online?

Or maybe you don't even know what product to create (or have AI create for you) at all?

Or worse (this was me in my early days) you feel a bit weird and 'icky' about launching your products because deep down inside you kind of know they're just not good enough?

Well perk up sunshine, because It's not actually your fault - you're just missing a piece of the jigsaw.

And that piece is the ONLY thing that stands between you and making serious money online.

So let me help you plug that profit gap, baby…

What if I told you that I can hand you the secret to turning any product into a cash cow, regardless of niche, target market or even price...

...by simply flipping the little-known and rarely used value switches contained in this publication?

Would you snatch it right out of my hand?

Introducing Tony Shepherd's

"Value Amplifier Strategy"

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

IDEAS CLUB"

Yep, weirdly enough this is one of the few times in internet marketing where there actually IS a secret when it comes to creating products that are sexier than a pole-dancing kebab seller.

Joking aside, the reverse is true also...

If you DON'T know this secret, you're going to struggle to sell any products you create because they just won't appeal to your audience.

The problem ISN'T your content, your niche or your product creation skills...

I could take any of your failed products and within a day I would have it up and selling like you wouldn't believe.

AND I'd barely have to change any of the content. Not because I'm some genius, but simply because I know what the market wants.

And because you’re not doing things like a pro marketer (not yet anyway).

It's all about using the strategy that flips your product from "mediocre" to "must-have" with just a few tiny, clever tweaks.

That's what The Value Amplifier Strategy hands you on a silver platter.

It’s not about writing more.

It’s not about cramming in more videos, bonuses, or bloat.

And it's definitely not about “adding value” in the usual sense.

Nope.

This is about amplifying the perceived value of what you've already created or are planning to create

Let me ask you something…

Ever seen someone selling a one-page PDF for $97 and thought, “What the hell…?”

Or bought something short, sharp, and simple, and realised it was better than 99% of the bloated crap you’ve downloaded?

That’s the Value Amplifier in action...part of it anyway.

It’s why some marketers can sell less for more, and have customers queueing up to buy everything they produce.

And once you know how to do it, you'll never create products the same way again.

The Missing Piece That Changes Everything

Whether your product is a full-blown course, a simple PDF, or even just an idea on a napkin…

If it’s not framed the right way, it won’t sell.

Most creators are missing the single most important piece of the puzzle:

The Value Amplifier Strategy

It’s the difference between selling and not selling.

What Is “The Value Amplifier Strategy”?

It’s a simple framework that turns ANY product - old, new, finished, half-finished or AI-written - into something people want to buy.

You won’t need more content.

You won’t need more bonuses.

You'll just need to flip 2 or 3 “value switches” (that you’ll discover inside this strategy)

And suddenly...

That product you weren’t sure about?

It's selling.

Why “More Content” is NOT The Answer

Most people think:

“If I just add more... people will see the value.”

Wrong.

People don’t pay for more, they pay for:

Clarity

Confidence

And the feeling of getting a shortcut and/or an outcome

This guide shows you how to package your stuff so it screams “Buy Me”, without needing to sell your soul or fake it 'till you make it.

What the Value Amplifier Helps You Do:

>> Turn plain content into premium-feeling products

>> Sell more without adding more “stuff”

>> Confidently price higher - even for short PDFs

>> Make AI-created content feel 100% original

>> Launch faster with less overwhelm and better results

Before the Value Amplifier:

You’re staring at your product thinking, “Is this even worth selling?”

You’ve launched products that get clicks but no sales

You hesitate every time you hit “send” on a sales email

After the Value Amplifier:

You know exactly how to frame your product so it screams value

You’re seeing daily PayPal pings from your evergreen offers

You finally feel like a real product creator...not a pretender

Brand New To Product Creation?

Haven’t started yet?

No worries, this strategy shows you what to create from day one, so you don’t waste time building stuff no one wants.

It's simple, easy and effective.

...And AI can do all the work.

Tested on Over 40 Evergreen Products

Allow me to blow my own trumpet for a second (which explains my bad back)

Because this isn’t just theory.

I’ve used this strategy to turn more than 40 digital products into consistent $5K–$20K earners each on launch, with passive income ticking away long after...thousands per year as evergreen products.

I'm talking simple PDF's here, not huge complicated courses or videos.

Use AI… or Don’t. This Works Either Way.

Let’s get this out of the way:

You do NOT need to use AI to make this strategy work.

But if you do use AI (like ChatGPT), this strategy becomes 10x faster to execute.

So if you're not a natural writer, sales copy expert, researcher, proof reader or even confident in generating ideas...

It doesn't matter because I show you EXACTLY how to use AI to do all this.

In fact if you want AI to do the LOT, I'll show you how to do that too in this 67-page instantly downloadable PDF.

Email Coaching $1297 $997
(Early-Bird Discount)

Coaching Slot Coaching Starts Monday 6th January 2025

7 Slots Remaining

80-Page Full Coaching Blueprint $97 $37
(Early-Bird Discount)

Coaching Blueprint Available Now

I'll be working personally (email coaching) With Just 10 clients, starting Monday 6th January 2025...

...For Three Months OR Until you Get To $900 Per WEEK with your online business

So why $900 Per Week?

That's an easy one...

Because it's an easily achievable number.

It's also $3600 per month, and that is the amount it takes to replace the average salary so you can go full-time online.

But also...

Because it's easily sustainable too.

I don't just want you to get to $900 one time.

I want to help you create an online business that brings in $900 EVERY WEEK, until you decide you want to scale up and earn more.

By then of course you'll know exactly what to do so I'll 'release you into the wild' like an extremely profitable bear cub to earn as much as you want.

It's a strategy that I've used before with clients who want A.I. to do a lot of the heavy-lifting in their businesses, but also wanted a scalable yet simple strategy of making money online.

It's for marketers who want to keep a relatively low profile and aren't super-keen on using social media channels, but are happy to use the leverage that A.I. can bring to their business

It's also got some mindset stuff in there (which is incredibly powerful in terms of your earning potential and for wiping out procrastination, overwhelm and over-thinking) as well as the meat and bones of the A.I. strategy itself.

But probably more importantly it's for marketers who have realised that although everyone has access to A.I. it's HOW you use it that really levels the playing field.

Even better, because I'll be working with you personally on this, I'll be able to tell you exactly what to do in your business to in terms of creating your own uniqueness and angle, and how to get around any obstacle or challenge you might face.

I'll kill the dragons personally for you ;)

Look Over My Shoulder While I Reveal The Hidden Strategies I Use In My Business

How Does It Work?

We'll work together via email for three months.

After that time you will be earning at least $900 per week or I'll keep working with you for up to one year until you are earning that amount.

What will you need?

The usual IM stuff...

A way to take payments (Paypal, Stripe etc), a way of hosting sales pages, access to your preferred A.I. such as ChatGPT or whatever you use (free ones are fine) and a way of handling a list such as Aweber, Systeme or similar.

You probably have much of this already

It would also be good to have maybe $50 - $100 seed money (not always needed) and a little free time to get things started.

You'll also need a full-length picture of yourself dressed as a carrot.

(Actually the carrot thing isn't true, I just wondered if you were reading the copy or skimming :)

It would also be handy to have a way of tracking your sales. I use a spreadsheet but a simple diary or notepad will work too, as long as you know when you're hitting your first $900 per week.

What's Included

Inside The Value Amplifier, you’ll discover:

✅ The subtle but critical mindset shift that instantly increases your product’s earning potential

✅ Why most struggling marketers are focusing on the wrong thing (and what to do instead)

✅ A dead giveaway that screams "amateur" - and how to remove it from your offers in minutes

✅ The secret to turning basic content into a product that people feel proud to pay for

✅ How to make existing content feel brand new, premium, and wildly more profitable

✅ Why 5-star restaurants and top-selling PDFs have something powerful in common

✅ A game-changing copywriting trick you can use even if you “hate writing”

✅ Why “more pages” don't always mean more sales - and what buyers really want instead

✅ The exact method to revive freebie content and turn it into a high-ticket digital asset

✅ How to make your next product sell itself - before you’ve even written the first word

✅ The 3-question framework that tells you if your product will sell - or flop

✅ How to pull product ideas straight from real buyer frustrations (with no guesswork)

✅ What pro marketers do before they ever start creating content

✅ A smart way to bundle “scrap” content into irresistible bonuses

✅ Why the name of your product might be costing you sales

✅ A surprisingly easy way to build a high-value offer with AI doing most of the heavy lifting

✅ The overlooked “transformation test” that ensures your product actually delivers

✅ How to bypass information overwhelm and sell clarity instead

✅ The exact point where most new product creators self-sabotage - without even realising it

✅ Why even a short, scrappy PDF can beat a 12-module video course if framed the right way

✅ How to start with the hook and let the product build itself

✅ A simple rename-and-reframe tactic that adds instant perceived value

✅ The most powerful AI prompt for getting real product hooks from frustrated buyers

✅ How to uncover what people are already begging for

✅ The “Premium Language Swap” that upgrades your sales copy in seconds

✅ Why your content isn’t the problem - but your positioning probably is

✅ A smart shortcut to building out product outlines using only one comment and a hook

✅ How to launch fast, stay lean, and sell more (without getting stuck in perfectionism)

✅ The real reason simple products outsell “complete systems”

✅ The 6-point checklist that tells you when your product is ripe to start earning

Greed is Good...But BadAss is Better

So - for example - if you knew the secret of how to psychologically nudge people into buying an upsell that doubled the value of each sale you made, would you do it over again?

How many times?

Would you worry about the ethics of it?

Probably not - I wouldn't - because most selling is about emotional manipulation. It happens to me all the time and I'm fine with it.

I bought a fancy Nespresso coffee maker thing recently, and I love it.

But for the life of me I can't sit down and work out WHY I bought it. I have a perfectly good coffee maker already, not to mention several cafetières and a large tub of green tea I no longer seem to drink.

Some emotional buttons were obviously pressed to make me spend hundreds on that coffee gadget and I couldn't be happier.

Yet many marketers don't see that to really make money online you need to dig a little deeper.

You need to brush away the topsoil and dig a little deeper.

Get your hands dirty

Not in any illegal or unethical way, but just in ways that finally tip the table in your favour for once.

I'm talking about finally learning to be a badass marketer

'They Are Special People'

Want to finally start earning online?

"No Problem - Whether You’ve Got a Product or You're Starting From Scratch, This Strategy Works From Day One!"

Here's a brief idea of the sort of information i'll be sharing:

The thinking (and results) behind my pricing strategies
My multiple strategies for making thousands of dollars up front without creating any content
Why my products 'feel' different from the norm and how that is wildly profitable
How I make more money than many 'face to face' coaches just using email
The truth behind making a coaching program work, and why defining your service is a mistake
How I can charge much higher prices than 90% of info products that are launched today
Why I don't do many upsells and how that makes me much more money
Why promoting as an affiliate is good, but structuring partnerships is better
What programs I promote behind the scenes that you never see
The multiple streams of income that I never talk about publicly
What and when to steal (legally and without anyone knowing)
Offer strategies that work every time
When to use the same approach, a different approach or a combination of both (for best profit)
The BIG secret to my success - M************
The BIGGER secret to my success - C**********
The BIGGEST secret to my success (I'm not even giving you a clue to this one because it's HUGE :)
How to base a thousand dollar a month income stream around one product (and repeat it over and over)
How and what I test
How I reduce the chance of any product being an absolute failure to ZERO
The websites (some free and some less than $10 a month) that have made me hundreds of thousands of dollars
Pricing strategies that will blow your ears off
How I turn my weaknesses into income streams
How the things you DON'T do can be just as profitable as the things you do
How to fit seemingly different products together for maximum profit
The two-product $10,000 strategy
How selling PLR or WL rights can be a huge payday...or can ruin your business
12 hour income streams from scratch
The $100K swipe file I've never shown anyone (until now) - you'll recognise some of this
The four letter word (starting with D***) that underpins my $10k a month (at minimum) income
How you only need ONE product to start a four figure income
How I use AI to make money
How I use affiliate programs
And MUCH MORE that even the titles of are only for the eyes of 'Dangerous Ideas' subscribers' ;)

"If you're creating solid products but they're just not selling, you're not happy with the Quality and feel of your products or you just can't generate any good ideas…

…you need the Value Amplifier Strategy!"

An important message from Tony Shepherd...

When Oregon University running coach Bill Bowerman ruined his wife's waffle maker to make 'waffle shoes' for his athletes...and then went on to co-found Nike

He did it by doing things in a way that were NOT industry standard.

In a way that experts said would not work.

But you don't have to be Nike to put something into place that can change your life around very quickly.

For EVERY size of business, 'dangerous ideas' can work with frightening effectiveness and fast profitability as you'll find out soon.

But first...

The Pig Story

My grandad was a drinker.

What we’d call an alcoholic these days.

He saw me just once (when I was 3 months old so I never really met him) but I’m glad he did, then he died.

During WW2 he was a miner for a while, which was a reserved occupation so he didn’t get called up into the army immediately. Although he did join up later.

Just before the war started he was drunk in the pub chatting to a bunch of people he had never met before.

Much later my Grandma heard him fumbling with his keys trying to get into the house after a shedload of beer.

She opened the door and glared.

He said ‘I had the chance to buy a pig’

She said ‘Well that would have been bloody stupid, Thank God you thought better of…..’

Then she stopped as she heard an oink come from the darkness behind her husband.

Both my grandad and the pig spent the night in the shed.

When war broke out and meat rationing hit the UK my Grandad sold the pig through the black market and made enough money to put a deposit down on a small shop - a business they ran successfully for years.

Some years after the war (same pub, same amount of beer) and he bought a half-share in a taxi with a friend of his, planning to go into business as a taxi hire firm.

Everyone laughed because my grandad was a drinker who couldn’t drive.

His business partner (Alan) could though and did the taxi driving, giving my grandad half of the takings. Alan’s ‘perk’ of the job was of course having control of the taxi for his personal use as well.

It was probably lucky that my grandad couldn’t drive because he continued to drink.

He sold his share in the taxi business to someone else maybe a year later and the money helped pay for my mum (his daughter) to go to Grammar school, which was a first for our family.

Two stupid ideas.

LITTLE ideas that many of his friends and family laughed at.

Ideas that my grandma thought were dangerous.

But it started off their shop business and paid for my mum’s education.

You don't have to be Nike to change your life.

You just have to add a dangerous idea or two into it.

You can't do things the same as everyone else and expect to get different results

Playing it safe and following the rules has gotten you to where you are now

Look - I'm no maverick by nature.

I'm a very private person and play my cards close to my chest.

I enjoy the simple things in life like good food and wine, family, travel and free time.

But I very quickly realised that these do NOT arrive if you do things that same way as most people.

Need proof?

Why are 95% of people who are trying to make money online or build an online business failing?

Because they're all doing the exact same thing.

What if you had an arsenal of strategies and techniques that you could use - quietly and without anyone knowing - that could bring you profit faster than you've ever known before, cut down on risk, reduce expenses, increase your income, produce reveue for doing NOTHING (yes really) and a dozen other strategies.

And all done quietly, behind the scenes.

The whole point of using the strategies I'm going to share with you is that they're not widely known.

You can put these into place and very few people will notice, so if it's an ego-boost your after

$37

Place Your Order Below

Add To Cart

On Monday January 6th 2025 I'm Launching My Brand-New Coaching Program:

24 Hour Early-Bird Discount

"Is This YOU When You Try To Create Products?"

"This is too basic - I can’t charge for this"

"It’s already been done"

"You can find this for free on the internet"

"Why would anyone pay for this?"

"I can show you TODAY how to dump those Obstacles forever!..."

"...And Turn ANY Digital Product Into a Profitable, Professional-Level Offer - Even If You're Starting From Scratch!"

Already using AI? This strategy plugs right into that.Prefer doing it the “old-school” way? You’ll still get the same big results.

"...Because The Good News Is You're Just One Simple Change Away From Permanently Joining The Ranks Of Successful, Highly Profitable Product Sellers!"

So let me help you plug that profit gap, baby…

Introducing Tony Shepherd's

"Value Amplifier Strategy"

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

IDEAS CLUB"

The problem ISN'T your content, your niche or your product creation skills...

The Missing Piece That Changes Everything

What Is “The Value Amplifier Strategy”?

Why “More Content” is NOT The Answer

Brand New To Product Creation?

Tested on Over 40 Evergreen Products

Use AI… or Don’t. This Works Either Way.

Email Coaching $1297 $997 (Early-Bird Discount)

80-Page Full Coaching Blueprint $97 $37 (Early-Bird Discount)

I'll be working personally (email coaching) With Just 10 clients, starting Monday 6th January 2025...

...For Three Months OR Until you Get To $900 Per WEEK with your online business

So why $900 Per Week?

Look Over My Shoulder While I Reveal The Hidden Strategies I Use In My Business

How Does It Work?

What will you need?

What's Included

Greed is Good...But BadAss is Better

'They Are Special People'

Want to finally start earning online?

"No Problem - Whether You’ve Got a Product or You're Starting From Scratch, This Strategy Works From Day One!"

Here's a brief idea of the sort of information i'll be sharing:

"If you're creating solid products but they're just not selling, you're not happy with the Quality and feel of your products or you just can't generate any good ideas… …you need the Value Amplifier Strategy!"

The Pig Story

You can't do things the same as everyone else and expect to get different results

Playing it safe and following the rules has gotten you to where you are now

Email Coaching $1297 $997

Value Amplifier Strategy

LIMITED TIME:

Early-Bird Discount Ends:

Instant Access

Early-Bird Discount $97 $37

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

"S.F.S. Strategy"

(Start.From.Scratch)

I've NEVER Shared This Information Before - Exactly WHAT I Do And WHY I Do It, Where I Find The Pro Quality Content That Has Got Me A Reputation As One Of The Most Interesting And Unique Internet Marketers.

Ends Forever In:

Working...

On Monday January 6th 2025
I'm Launching My Brand-New Coaching Program:

"...And Turn ANY Digital Product Into a Profitable, Professional-Level Offer -
Even If You're Starting From Scratch!"

Already using AI? This strategy plugs right into that.
Prefer doing it the “old-school” way? You’ll still get the same big results.

Email Coaching $1297 $997
(Early-Bird Discount)

80-Page Full Coaching Blueprint $97 $37
(Early-Bird Discount)

"If you're creating solid products but they're just not selling, you're not happy with the Quality and feel of your products or you just can't generate any good ideas…

…you need the Value Amplifier Strategy!"