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"For when you want to build your business...
...But Lose Focus In Less Than An Hour"

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds

Welcome to the anti-productivity Challenge - The antidote for marketers who’d rather watch vids and read about making money online than actually do it

Want To Work With Me To Get Your Business Off The Ground?

The Lazy Marketer's

7 DAY CHALLENGE

*start seeing results in just 7 days!

*Results will vary depending on your current experience level but you WILL see results if you follow the challenge, even if it's just focus and motivation

**"What if 'being productive' didn’t require 14 Open tabs, a $300 Planner, and the discipline of a shaolin monk...**

...And Instead you only need One Task a Day and Minimal Brain Power to achieve Real Progress?"

An important message:

How did I find out how long a blue whale's penis was?

(It's around nine feet long if you wondered - taller than anyone reading this)

I found out because I watched a wildlife documentary on YouTube instead of working on my online business.

Great documentary...but another day without results for me!

And I'm not alone when it comes to avoiding work...

According to a survey by BambooHR, nearly 64% of home workers admit to simply pretending to work while actually just doom scrolling, poking around YouTube, or sinking deep into their fourth “10 ways to get rich” video of the day.

Sound familiar?

You want the results… but not always the work.

And you know what?

That’s OK.

You just need a way to build your business that fits the energy you actually have, not the fantasy version of you who still believes they have to mould themselves into Gary V or Tony Robbins.

Truth Time...

Let’s be honest.

You don’t hate building your business.

You’re just tired of trying to do it the way productivity gurus keep banging on about.

You don’t want to wake up at 5am.

You don’t want to spend 3 hours colour-coding your diary or planner

You don’t want to 'schedule 200 follow-up emails' or 'build a funnel in a weekend'

You want to grow your business quietly, effectively, and without lying to yourself about 'starting a podcast tomorrow' or finally launching that coaching program.

That’s where this challenge comes in.

The Lazy Marketer's 7 Day Challenge:

Here's what this challenge does:

Gives you one low-effort, high-impact task a day

Gets you back into motion without burnout

Helps you make sales without funnels, ads, or drama

Rebuilds momentum even if you haven’t touched your list or socials in weeks

No videos to watch.

No login portal.

No 'lifetime access' to something you’ll forget exists by next Tuesday

You get the whole 7-day challenge, delivered instantly, in full, in a single, beautifully lazy 38 page PDF.

You can open it in your browser, print it out, or prop it up next to your coffee and pretend you're getting your life together.

But if you take up the challenge and follow it...and you'll start to see changes in 7 days, I guarantee.

Because taking action is powerful

What You’ll Get :

7 daily tasks you can do in 15 minutes to 1 hour each

No pressure. No spreadsheets. No fake urgency.

Just quiet, steady progress that adds up.

A 38-page, easy to follow but extremely powerful PDF publication

The option to grab a White Label License (if still available)

What You can do with the wL rights:

This comes with a White Label License bundled in...

So if you're looking for an alternative to a lead magnet then this is it.

A free challenge that feels like you're helping your prospects not just trying to grab their email addresses.

OR you can add personal support, email support or any form of 121 coaching and sell this as a higher ticket product. You just work through the challenge with your client helping them along the way.

You could drip it as an email sequence over 7 days with your offers offers attached, or simply use it to build a list on an ongoing basis

Look Over My Shoulder While I take you inside my online business.

I guarantee You won't even notice my bald spot because You'll Be Too Busy Catching Your Breath From All The 'Aha' Moments You Experience ;)

I want you to succeed.

Unreservedly and quickly.

(Because then you'll buy more stuff from me)

And the best way I can do that is (for the first time ever) throw back the shutters onto my business and let you see everything that goes on behind the scenes.

Consider this:

You're Probably already working hard enough on your business to earn six figures a year

Yes I'm being serious

You're very probably working HARDER than most six-figure marketers.

You just need to know what to do with the things you've already done or are planning to do

It's just that they are using strategies that most newcomer marketers won't or daren't use just yet.

If you put the same amount of effort into the 'dangerous ideas' I'm going to show you, you're going to find it difficult NOT to make money.

Effort is effort right?

It's knowing where to direct that energy.

So Are 'Dangerous Ideas' risky?

No - they're actually less risky than the weak strategies inexperienced newcomers use that can lead to refunds, a spoiled reputation and profound lack of cash.

I'll show you how to cut your current risk, worry and stress to a tiny fraction of what it currently is, and that includes making sure a product, service or idea is going to work before you even start it, getting your pricing right, getting your marketing straight, sorting out your cashflow (or starting it), and dozens of other things that are currently not producing what they should from your business or idea.

In fact dangerous ideas are only risky if you don't use them, because you'll be simply following the herd, making the same mistakes and repeating them again and again. Ideas and implementation is what makes people rich. You can't afford NOT to use them.

the disturbing truth is that there are two different internet marketing worlds:

One where successful sellers use strategies that actually work and the other where struggling marketers chase after them like butterflies

So if you're sick of everything you do online Feeling difficult and exhausting, read on...

Well this is the part where I'm supposed to point out the problem so I can ride in on my white horse later and provide the solution

Except you already KNOW the problem - the instant you sit down in front of your computer to work on your online business you feel stressed out, frustrated and desperate because it seems the harder you work, the less results you get.

And I don't even need to saddle up because I can tell you the solution right here and now:

You need to change what you're doing if it's not working.

You're looking around at what other marketers are doing and you're trying to make that work for you.

But it won't

Because they're not actually doing what you THINK they're doing.

I've attended a lot of networking events with extremely rich and successful marketers and many, many times I've thought to myself:

'Bloody Hell, if most 'outsiders' could hear these conversations they'd freak out'

Stuff goes on behind closed doors that isn't common knowledge in internet marketing

I'm not talking about conspiracy theories or secret societies.

Silly handshakes or rolled up trouser legs.

I'm not even talking about unscrupulous marketers banding together to 'fix' how the internet marketing niche works.

(That might happen but I don't care because it can't affect me and won't affect you when you join my club)

Nope I'm just talking about stuff that most marketers aren't aware of, that you probably need someone to point out to you.

These are the meetings where experienced marketers share their findings, test results, strategies, hacks and what works for them. I've been to a lot of these and I know how powerful someone sharing these secrets with you is.

Stuff you're unlikely to ever 'stumble over' or to even recognise if you did.

No shame in not knowing anything by the way. I needed someone to show me what they did in their business so I could use the same 'back office' methods to start earning myself.

And that's exactly what I'm going to share with you.

You Cannot make money using a strategy if you're not aware the strategy even exists

It's a fact - you can't use or profit from a strategy if you don't even know it exists or how to put it into place. Like the hidden features in your phone or the secret button on your car key fob.

If you know how to mix fertiliser and a few other kitchen-based things in a certain way you get (literally) explosive results.

But if you use them separately you just get bigger tomatoes.

Take this as an example:

Pretty much all info product sellers have, well...info products to sell, right?

So why do some marketers make hundreds of thousands of dollars while others are struggling to make enough for a (Un)Happy Meal or are throwing their computer against the wall because they can't even get a decent idea to come together?

Hell, why are some marketers making tens of thousand BEFORE they sell a single thing, write a single post or even open their laptops?

It's because they know what to do.

**You cannot tell what's really happening if you only see from one point of view**

When you look at a marketer's business it's like looking at a magician's stage show - you only see what they want you to see.

But if you get up and walk around to the back of the stage so you can see the different angles, the smoke and mirrors, the tricks and the hidden doors...you finally get an overall view of how everything works.

Greed is Good...But BadAss is Better

So - for example - if you knew the secret of how to psychologically nudge people into buying an upsell that doubled the value of each sale you made, would you do it over again?

How many times?

Would you worry about the ethics of it?

Probably not - I wouldn't - because most selling is about emotional manipulation. It happens to me all the time and I'm fine with it.

I bought a fancy Nespresso coffee maker thing recently, and I love it.

But for the life of me I can't sit down and work out WHY I bought it. I have a perfectly good coffee maker already, not to mention several cafetières and a large tub of green tea I no longer seem to drink.

Some emotional buttons were obviously pressed to make me spend hundreds on that coffee gadget and I couldn't be happier.

Yet many marketers don't see that to really make money online you need to dig a little deeper.

You need to brush away the topsoil and dig a little deeper.

Get your hands dirty

Not in any illegal or unethical way, but just in ways that finally tip the table in your favour for once.

I'm talking about finally learning to be a badass marketer

My 'Dangerous Ideas' club Can Turn Your Business Around, Super-Boost your Earning Power and Make It Profitable In A Very Short Time '

'They Are Special People'

Dangerous ideas are things that work

Dangerous ideas are things that make a difference.

They implement the change you've been searching for

Here's a brief idea of the sort of information i'll be sharing:

If your online business isn't currently working for you, You've Reached that time - time to start doing stuff you've never done before or get off the pot.

And ONLY while this Loyalty discount is live, you can get a full year's membership to my 'Dangerous Ideas' Club for less than the usual $500+ per year

Limited Time Offer

An important message from Tony Shepherd...

When Oregon University running coach Bill Bowerman ruined his wife's waffle maker to make 'waffle shoes' for his athletes...and then went on to co-found Nike

He did it by doing things in a way that were NOT industry standard.

In a way that experts said would not work.

But you don't have to be Nike to put something into place that can change your life around very quickly.

For EVERY size of business, 'dangerous ideas' can work with frightening effectiveness and fast profitability as you'll find out soon.

But first...

The Pig Story

My grandad was a drinker.

What we’d call an alcoholic these days.

He saw me just once (when I was 3 months old so I never really met him) but I’m glad he did, then he died.

During WW2 he was a miner for a while, which was a reserved occupation so he didn’t get called up into the army immediately. Although he did join up later.

Just before the war started he was drunk in the pub chatting to a bunch of people he had never met before.

Much later my Grandma heard him fumbling with his keys trying to get into the house after a shedload of beer.

She opened the door and glared.

He said ‘I had the chance to buy a pig’

She said ‘Well that would have been bloody stupid, Thank God you thought better of…..’

Then she stopped as she heard an oink come from the darkness behind her husband.

Both my grandad and the pig spent the night in the shed.

When war broke out and meat rationing hit the UK my Grandad sold the pig through the black market and made enough money to put a deposit down on a small shop - a business they ran successfully for years.

Some years after the war (same pub, same amount of beer) and he bought a half-share in a taxi with a friend of his, planning to go into business as a taxi hire firm.

Everyone laughed because my grandad was a drinker who couldn’t drive.

His business partner (Alan) could though and did the taxi driving, giving my grandad half of the takings. Alan’s ‘perk’ of the job was of course having control of the taxi for his personal use as well.

It was probably lucky that my grandad couldn’t drive because he continued to drink.

He sold his share in the taxi business to someone else maybe a year later and the money helped pay for my mum (his daughter) to go to Grammar school, which was a first for our family.

Two stupid ideas.

LITTLE ideas that many of his friends and family laughed at.

Ideas that my grandma thought were dangerous.

But it started off their shop business and paid for my mum’s education.

You don't have to be Nike to change your life.

You just have to add a dangerous idea or two into it.

You can't do things the same as everyone else and expect to get different results

Playing it safe and following the rules has gotten you to where you are now

Look - I'm no maverick by nature.

I'm a very private person and play my cards close to my chest.

I enjoy the simple things in life like good food and wine, family, travel and free time.

But I very quickly realised that these do NOT arrive if you do things that same way as most people.

Need proof?

Why are 95% of people who are trying to make money online or build an online business failing?

Because they're all doing the exact same thing.

What if you had an arsenal of strategies and techniques that you could use - quietly and without anyone knowing - that could bring you profit faster than you've ever known before, cut down on risk, reduce expenses, increase your income, produce reveue for doing NOTHING (yes really) and a dozen other strategies.

And all done quietly, behind the scenes.

The whole point of using the strategies I'm going to share with you is that they're not widely known.

You can put these into place and very few people will notice, so if it's an ego-boost your after

$37

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Lazy Marketer's 7 Day Challenge Publication Only $27

White Label Rights Available
(For A Limited Time Only)

24 Hours Only

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds

Lazy Marketer's 7 Day Challenge
PLUS Full White Label License $27

White Label License - Add To Cart $27 Limited Time Discount

LIMITED TIME:

Congratulations — by purchasing the White Label License, you now have special rights to resell and use "The Lazy Marketer's 7 - Day Challenge" under your own brand.

Here's what you get:

✅ Source copy of 'The Lazy Marketer's 7 - Day Challenge' in PDF and fully editable Doc, Pages, Open Office, Text format

✅ There is no 'designed' sales page for this product because this sales page was designed in ClickFunnels which has its own embedded codes, and it doesn't convert to 'pure' HTML well.

✅ But you CAN use this page and the images on it. If you can download it you can have it, as long as you remove all references to me, my name (Tony Shepherd) and my business. Have at it ;)

Here’s exactly what you CAN and CANNOT do:

You Can:

✅ Sell the content as your own product, under your own name, brand, and title.

✅ Edit, modify, or reformat the content however you like (add logos, new cover design, etc.).

✅ Bundle it with other offers, bonuses, memberships, or packages.

✅ Use it to build your email list, create tripwire offers, or sell it directly for any price you choose.

✅ Keep 100 % of every sale you make — no royalties, no attribution required.

You Cannot:

❌ Sell or give away the White Label (WL) rights to others.

❌ Sell or give away Private Label Rights (PLR) or Master Resale Rights (MRR).

❌ Mention, reference, or imply the original author, creator, or source (me) anywhere in your marketing.

❌ Use the content in any way that could be deemed illegal, harmful, or misleading.

Simple version:

👉 You can sell it as if you wrote it.

👉 You keep all the money.

👉 But you’re not allowed to turn around and sell it as a resale-rights product yourself.

👉 You're not allowed to mention my name or me.

Fair’s fair, right?

Final Reminder:

This license gives YOU rights to sell and profit from "The Lazy Marketer's 7 - Day Challenge" directly.

You cannot pass these rights onto anyone else. 😉

By purchasing and using this White Label License, you agree to these terms.

Best wishes,

Any Q's just ask

TonyShepherd397@gmail.com

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Terms Of Service

24 Hours Only

"For when you want to build your business... ...But Lose Focus In Less Than An Hour"

Welcome to the anti-productivity Challenge - The antidote for marketers who’d rather watch vids and read about making money online than actually do it

Want To Work With Me To Get Your Business Off The Ground?

The Lazy Marketer's

7 DAY CHALLENGE

*start seeing results in just 7 days!

*Results will vary depending on your current experience level but you WILL see results if you follow the challenge, even if it's just focus and motivation

"What if 'being productive' didn’t require 14 Open tabs, a $300 Planner, and the discipline of a shaolin monk...

...And Instead you only need One Task a Day and Minimal Brain Power to achieve Real Progress?"

Truth Time...

The Lazy Marketer's 7 Day Challenge:

What You’ll Get :

What You can do with the wL rights:

Look Over My Shoulder While I Reveal The Hidden Strategies I Use In My Business

Look Over My Shoulder While I take you inside my online business.

I guarantee You won't even notice my bald spot because You'll Be Too Busy Catching Your Breath From All The 'Aha' Moments You Experience ;)

You're Probably already working hard enough on your business to earn six figures a year

So Are 'Dangerous Ideas' risky?

the disturbing truth is that there are two different internet marketing worlds:

One where successful sellers use strategies that actually work and the other where struggling marketers chase after them like butterflies

So if you're sick of everything you do online Feeling difficult and exhausting, read on...

Stuff goes on behind closed doors that isn't common knowledge in internet marketing

You Cannot make money using a strategy if you're not aware the strategy even exists

You cannot tell what's really happening if you only see from one point of view

Greed is Good...But BadAss is Better

My 'Dangerous Ideas' club Can Turn Your Business Around, Super-Boost your Earning Power and Make It Profitable In A Very Short Time '

'They Are Special People'

Here's a brief idea of the sort of information i'll be sharing:

If your online business isn't currently working for you, You've Reached that time - time to start doing stuff you've never done before or get off the pot.

And ONLY while this Loyalty discount is live, you can get a full year's membership to my 'Dangerous Ideas' Club for less than the usual $500+ per year

Limited Time Offer

The Pig Story

You can't do things the same as everyone else and expect to get different results

Playing it safe and following the rules has gotten you to where you are now

Lazy Marketer's 7 Day Challenge Publication Only $27

White Label Rights Available(For A Limited Time Only)

24 Hours Only

Lazy Marketer's 7 Day Challenge PLUS Full White Label License $27

LIMITED TIME:

Want To Work With Me To Get Your Business Off The Ground?

Tony Shepherd's ...

"S.F.S. Strategy"

(Start.From.Scratch)

I've NEVER Shared This Information Before - Exactly WHAT I Do And WHY I Do It, Where I Find The Pro Quality Content That Has Got Me A Reputation As One Of The Most Interesting And Unique Internet Marketers.

Ends Forever In:

Working...

"For when you want to build your business...
...But Lose Focus In Less Than An Hour"

**"What if 'being productive' didn’t require 14 Open tabs, a $300 Planner, and the discipline of a shaolin monk...**

**You cannot tell what's really happening if you only see from one point of view**

White Label Rights Available
(For A Limited Time Only)

Lazy Marketer's 7 Day Challenge
PLUS Full White Label License $27